MINISO
Overview
MINISO is a global lifestyle retailer offering a wide range of high-quality, affordable products including household goods, cosmetics, personal care items, snacks, toys, and stationery. Known for its minimalist design and focus on functionality, MINISO operates a vast network of stores worldwide.
About Us
MINISO, co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, focuses on delivering well-designed and affordable products that improve daily life for consumers. The company's core strategy revolves around rapid product development and a dynamic retail approach, fostering an enjoyable and interactive shopping environment for customers. MINISO also strategically partners with intellectual property (IP) holders to offer licensed merchandise showcasing beloved characters and brands, enhancing its product appeal and market reach. This commitment to affordability, design, and engaging retail experiences has fueled MINISO's rapid global expansion, establishing it as a prominent player in the lifestyle retail sector. The brand continues to innovate and adapt to evolving consumer preferences, solidifying its position as a purveyor of accessible and appealing lifestyle products worldwide. MINISO's success is rooted in its ability to blend quality design with affordable pricing, making it a popular choice for consumers seeking value and style in their everyday purchases. The company's collaborative approach with IP owners further strengthens its brand identity and attracts a diverse customer base.
Vision
MINISO aspires to be a world-renowned retailer that brings happiness and value to consumers globally through its innovative and affordable products.
Mission
MINISO's mission is to offer consumers high-quality, well-designed, and affordable products that enhance their lives and bring joy.
Headquarters
New Delhi
Specialties & Industries
Open Positions
No open positions at the moment
Check back later for new opportunities