MICE Sales

MICE SALES

Job Purpose:

To plan, manage, and execute sales strategies to maximize revenue from MICE and events-related opportunities. This role involves building and maintaining relationships with corporate clients, event organizers, and other stakeholders, ensuring exceptional service delivery, and meeting sales targets.

Key Responsibilities:

Sales and Business Development:

• Proactively identify and secure new MICE and events business opportunities.
• Develop and implement a strategic sales plan to meet and exceed sales targets.
• Build and maintain relationships with corporate clients, event planners, travel agencies, and associations.
• Conduct client presentations, sales calls, and site inspections to promote the property or venue.
• Maintain an updated pipeline of potential clients and leads.

Event Coordination:

• Collaborate with the Events and Operations team to ensure seamless planning and execution of MICE and events.
• Act as the main point of contact for clients, ensuring their needs and expectations are met.
• Provide accurate event details, schedules, and requirements to internal teams.

Market Research and Analysis:

• Monitor industry trends and competitor activities to identify market opportunities.
• Conduct regular market analysis to adapt sales strategies to changing conditions.
• Participate in MICE-related trade shows, networking events, and conferences to represent the organization.

Budgeting and Reporting:

• Prepare accurate sales forecasts and budgets for MICE and event-related activities.
• Generate weekly, monthly, and annual reports to track performance against targets.
• Manage contracts, invoicing, and payments related to MICE bookings.

Team Collaboration:

• Work closely with marketing teams to develop promotional campaigns and materials tailored for MICE clientele.
• Liaise with F&B, Operations, and other departments to deliver exceptional event experiences.

Qualifications and Skills:

• Bachelors degree in Hospitality, Business Administration, Marketing, or a related field.
• 5 years of proven sales experience in MICE, events, or hospitality industries.
• Strong negotiation, communication, and relationship-building skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Proficiency in CRM systems and MS Office Suite.
• Knowledge of the local and international MICE markets is a plus.
• Flexibility to travel and work irregular hours as required.

Personal Attributes:

• Goal-driven and results-oriented.
• Exceptional organizational and time management skills.
• Strong customer focus with attention to detail.
• Team player with a proactive and creative mindset.

Key Performance Indicators (KPIs):

• Revenue generated from MICE and events.
• Number of new client accounts acquired.
• Customer satisfaction scores.
• Conversion rates from leads to confirmed bookings.
• Growth in repeat business and referrals.