Mgr Planning & Forecasting Analytics

em E-COM, manager Business Planning & FORECASTING
Area: EM (Emerging Markets) | Global Sales
Department: e-commerce
Direct Reporting Line: Senior Manager, Business Planning and forecasting, EM eCommerce
Indirect/secondary reporting line: Director, Planning and Analytics, EM eCommerce
Subsidiary/country
Location: INDIA
GSMS Grade: M4
Number of Personnel Managed: 0
Cost Center/Budget and/or Revenue Responsibility: EM
Purpose & Overall Relevance For The Organization
Driving Business planning & Forecasting Analytics at adidas e-commerce, you are responsible for planning and delivering business targets
Based on internal & external data sources, you manage adoption of forecast models, data capabilities, insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, Key Responsibilities
Business Performance & Forecasting:
Own and drive the overall EM e-com Business Performance Reporting (Sales, KPIs) and the EM e-com Forecasting practice (Forecast Review & Forecast Accuracy), Identify Demand gaps, risks and uplift and provide visibility and actionable advice to the broad stakeholders to ensure targets are achieved, Manage and provides advice to stakeholders to adopt and adhere to the agreed forecast and demand management approach and follow-up actions, Ensure tools and systems daily routines & activities, refresh, updates and scheduling, Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels, Develop and maintain a strong stakeholder network with high level of trust that facilitates actionability of insights, Advise stakeholders in your area of responsibility to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities, Build a strong internal and external network, informing the adidas Digital community on the latest trends and technological advances, Maintain quality, set good development practices, and define standards that keep the focus on the right things, Enable and Support Products Analytics, working side by side in symbiosis with the EM e-com Buying and Trading function, Create new trading capabilities for our business and align with cross functional stake holders to implement and enhance the framework for order and article level profitability that will serve as the foundation for marketing campaign and range effectiveness, Work directly with business partners to optimize our own site, partner offerings, & app, drive marketing campaigns from assortment to target audience, and generate insights to maximize sales opportunities of managed portfolio of products
Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas Digital sales, identifying gaps, opportunities and risk within EM e-com business and the digital marketplace landscape, Develop and maintain a strong stakeholder network with high level of trust that facilitates actionability of insights, Key Relationships
EM Hub e-com team
EM Function teams (Finance, DNA, Brand, Sales, SCM?)
Country-Clusters (C/C) market teams & group functions
Global Digital teams
Global BI & Analytics teams
Requisite Education And Experience / Minimum Qualifications
Degree with focus in Business, Finance, Economics, Math or related field preferred, or equivalent combination of education and experience
Minimum 5 years of experience working in eCommerce Business planning, Data Analytics, Business Intelligence, Demand forecasting or equivalent experience
Experience in e-commerce environment preferred
Experience in data handling and analytics platforms, especially in their integration or deriving insights requiring multiple sources
Industry: Ideally in apparel/fashion/shoes or internet
Experience in leading cross-geography teams
Knowledge & Soft Skills
Broad understanding and passion for Digital and e-com
Understanding of multi-platform e-commerce
Deep knowledge of Digital and e-com analytics
Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
Excellent communication & negotiation skills, comfortable presenting business challenges and opportunities at various organizational levels
A passion for contributing to new data capabilities, tools, and frameworks
Interest in ?back-of-house? development of analytics capabilities
Devotion to accuracy, reliability, rigor, and user-focused design, Meticulous, high attention to details with Bias to action
Outspoken and Confident
Broad understanding of and passion for the sports and fashion/entertainment industry
Hard Skills
Experience in Digital Analytics, BI, Financial, Digital tools
Hands-on experience with data visualization, and analytics tools and disciplines
Proficient in MS Office (with Excellent skills with Excel)
Preferred Alteryx or at least one querying language
Experience with process design and process improvements, automation, etc
Plus, would be considered:
Experience in forecasting and predictive models
Advanced experience with Analytics Blending & Visualization Tools (PowerBI, MicroStrategy, SQL?)
Understanding of traffic analytics, marketing & media KPIs and ROI
Experience with Web Analytics and Native app (iOS/Android) analytics (Adobe Analytics, Google Analytics, Amplitude, AppsFlyer, FireBase?), Experience with Advanced Analytics Tools/ language such as R/Python is good to have
Experience in relevant digital disciplines (e-com, Social, online communities, loyalty programs, CRM, SEO/SEM)
Experience with AB and Multi-variate testing tools preferred (e-g
Optimizely, VWO, Test & Target)
Experience in working with data science and engineering teams
Fluent English both verbally and written
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace
We do not tolerate the harassment or discrimination toward any of our applicants or employees
We are an equal opportunity employer,