Meta Ads Expert

Job Title: PPC Executive/Sr. Executive / Meta Ads Expert

Location: Jabalpur (On-Site)

Employment type: Full-time

Office Timing 10:30 am to 07:30pm

Working Days Monday To Friday

About the Role

We are looking for a performance-driven Meta Ads Team Lead with at least 2 years of hands-on experience in paid social advertising. The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram), with the ability to strategize, execute, and optimize high-performing campaigns that deliver measurable business results. The role also involves leading a small team, ensuring campaign quality, and driving continuous performance improvement.

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram for lead generation, conversions, brand awareness, and remarketing.
• Lead, mentor, and manage a team of Meta Ads executives, ensuring campaign quality and timely execution.
• Conduct audience research, customer segmentation, and creative testing to maximize campaign performance.
• Develop and optimize campaign structures, bidding strategies, placements, and budgets to achieve target KPIs.
• Set up and monitor Meta Pixel, Conversions API (CAPI), and event tracking to ensure accurate performance measurement.
• Analyze campaign performance and provide actionable insights to improve ROAS, CPL, CPA, CTR, and conversion rates.
• Prepare detailed performance reports and present recommendations to internal stakeholders and clients.
• Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing page strategies.
• Stay updated with Meta Ads platform changes, policies, AI features, and industry best practices.

Skills Required

• Bachelors degree in Marketing, Advertising, Business, or a related field (or equivalent experience).
• Minimum 3 years of proven experience managing Meta Ads campaigns.
• Strong expertise in Facebook Ads Manager and Instagram advertising.
• Hands-on experience with campaign objectives including Lead Generation, Sales, Traffic, Engagement, App Promotion, and Brand Awareness.
• Strong understanding of Meta Pixel, Conversions API (CAPI), Event Manager, and custom conversions.
• Experience with audience creation, Custom Audiences, Lookalike Audiences, and retargeting strategies.
• Proficiency in GA4, Meta Events Manager, Looker Studio, and basic Google Tag Manager.
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Excellent knowledge of A/B testing, campaign scaling, budget optimization, and creative performance analysis.
• Strong leadership, communication, and project management skills.
• Ability to manage multiple client accounts in a fast-paced, performance-driven environment.
• Meta Certified Digital Marketing Associate or Meta Media Buying Professional certification is preferred.

Experience

• 3+ years of hands-on experience in Meta Ads campaign management.
• Prior team handling experience is preferred.