Meta Ads & Google Ads Performance Marketing Specialist

Role & responsibilities

About The Role

We are looking for a highly technical and performance-driven Digital Marketing Specialist who can independently manage, optimize, and scale paid advertising campaigns across Meta and Google platforms.

This is not a role for someone who simply boosts posts or manages basic campaigns.

We are looking for someone who understands funnels, tracking, lead generation, optimization, audience behavior, and ROI-driven marketing.

1. Paid Advertising

• Plan, execute, and optimize Meta Ads and Google campaigns
• Manage lead generation and sales campaigns
• Scale campaigns while maintaining target CPL and ROAS
• Create audience segmentation and retargeting strategies
• Perform A/B testing for creatives, copy, and landing pages
• Monitor campaign performance and optimize daily
• Set up conversion tracking and event tracking
• Build performance dashboards and reports
• Analyze user behavior and campaign performance

2. Organic Growth & Marketing

• Support organic marketing initiatives
• Collaborate with content and creative teams
• Develop growth strategies across social platforms
• Assist in brand-building campaigns
• Suggest content strategies based on audience data

3. Funnel Optimization

• Improve lead quality
• Improve conversion rates
• Optimize landing pages
• Reduce acquisition costs

Preferred candidate profile

• Minimum 45 years of hands-on experience
• Proven experience managing Meta and Google Ads
• Must have managed monthly ad budgets of 810 Lakhs or more
• Strong understanding of lead generation campaigns
• Strong analytical and technical skills

Experience in any of the following industries will be an advantage:

• Finance
• Business Consulting
• Education
• Import Export
• B2B Lead Generation

What We Are Looking For

Someone who can confidently answer:

Why is CPL increasing?

Why are leads dropping?

Why is ROAS declining?

How can we scale budgets without hurting performance?

What data supports your decision?

We want a marketer who thinks like a business owner, not just a campaign manager.

Why Join Us?

• Opportunity to work directly with company leadership
• Large-scale lead generation campaigns
• High-growth environment
• Performance-based incentives
• Freedom to test, optimize, and scale campaigns
• Exposure across multiple brands and industries