MarketShare

Marketing & Advertising Technology (MarTech/AdTech)

Approximately 200-500 employees (prior to acquisition)

Overview

MarketShare was a marketing analytics company. It provided software and services to help companies understand and optimize their marketing spend across various channels. Their solutions included marketing mix modeling, attribution modeling, and forecasting. MarketShare was acquired by Neustar in 2015 and later Neustar was acquired by TransUnion in 2021. The MarketShare brand is no longer actively used, and its assets are integrated into TransUnion's marketing solutions.

Vision

To be the leading provider of marketing analytics solutions, enabling businesses to achieve sustainable growth through data-driven marketing.

Mission

To empower marketers with the insights and tools they need to maximize the impact of their marketing investments.

Headquarters

Bangalore / Bengaluru

Specialties & Industries

Marketing Mix ModelingAttribution ModelingForecastingMarketing AnalyticsMarketing OptimizationData ScienceSoftware as a Service (SaaS)Data Analytics & Business IntelligenceMarketing & AdvertisingSoftware as a Service (SaaS)Analytics & KPOManagement Consulting

Open Positions

No open positions at the moment

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