Experience
2 - 7 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
Marketing Professional
Job Type
Not specified
Job Description
Marketing
Job title : The designation shall commensurate with qualifications and experience.
Qualification : Any Graduate with PGD/MBA in Marketing
Experience : Minimum 2 years marketing experience( Hospital Experience will be preferred)
Reporting : COO
Job Summary:
Strategic Planning: Formulating marketing plans and campaigns aligned with Hospital goals to drive Awareness, patient acquisition, and retention.
Brand Management: Managing the hospitals online presence, including social media (Instagram, LinkedIn, Facebook) and website content.
Business Development: Identifying new markets, corporate tie-ups, and managing relationships with referral doctors and TPA/credit parties.
Event Marketing: Organizing health camps, community outreach initiatives, CMEs, and webinars.
Data Analysis: Tracking marketing KPIs and ROI, analyzing patient trends, Marketing Budgeting and Expense tracking and submitting monthly reports on activity.
Collaboration: Working with department heads to promote specific specialties (e.g., Chemo, PET Scan ) and new consultants
Skills / Requirements:
- Computer and technical proficiency.
- Ability to organize and prioritize work.
- Effective communication skills, verbal and written.
- Good interpersonal skills.
- Teamwork skills.
- Good Knowledge of Digital Marketing.
- Flexibility.