Marketing Operations Manager

About Valorx

Valorx is redefining how businesses interact with their Salesforce data, delivering enterprise-grade, Excel-like experiences that enable users to drive outcomes from Salesforce not previously possible. Our solutions eliminate friction, streamline data management, and enhance productivity empowering teams to get more done in less time, without data ever leaving the CRM.

About the Role

We re looking for a Marketing Operations Manager who can own the marketing technology layer end-to-end: configure it, connect it, automate it, measure it, and improve it continuously.

Our stack includes Marketo, Salesforce, Zapier, and a growing set of tools that need to work together seamlessly. This is a core infrastructure role you ll be the person who makes the entire marketing team faster, smarter, and more data-driven by ensuring the technology works for us, not the other way around.

You re a systems thinker who also gets your hands dirty. You understand that marketing automation isn t just about setting up email sends it s about building scalable, reliable infrastructure that powers pipeline generation. You re comfortable working in Marketo one minute, troubleshooting a Salesforce sync the next, and building a Zapier workflow after that.

Valorx Tech Stack (What You ll Work With)

As a Salesforce-native company, Valorx operates a modern B2B SaaS marketing stack:

Marketo Engage Marketing automation, lead management, nurture programs

Salesforce CRM Core CRM, lead/opportunity management, campaign tracking

Zapier Cross-tool workflow automation and data routing

Google Tag Manager (GTM) Tag management and tracking

Google Analytics (GA4) Web analytics and attribution

LinkedIn Insight Tag / Reb2b B2B visitor identification and retargeting

Webflow Website

Ahrefs SEO monitoring and keyword research

Microsoft Clarity Behavioral analytics and heatmaps

ZoomInfo / Clearbit Data enrichment

Demandbase Account-based marketing

Slack / Microsoft Teams Internal collaboration

What You Own

1. End-to-end Marketo instance management (programs, campaigns, templates, tokens, scoring, nurture)

2. Marketing-to-Sales handoff infrastructure (lead routing, lifecycle stages, MQL/SQL definitions)

3. Salesforce CRM integration with Marketo (sync rules, field mapping, campaign member sync)

4. Zapier automations connecting the marketing stack (forms, enrichment, notifications, data routing)

5. Email deliverability, compliance, and sending infrastructure

6. Marketing data quality, deduplication, and hygiene

7. Reporting dashboards, attribution tracking, and funnel analytics

8. Documentation of all marketing technology processes and SOPs

Key Responsibilities

Marketo Operations

1. Build and manage smart campaigns (trigger and batch), smart lists, and program templates

2. Design and maintain lead scoring models aligned with sales feedback

3. Create and optimize engagement/nurture programs with stream transitions and cadence management

4. Build, test, and deploy email templates, landing pages, and forms

5. Manage tokens, snippets, and dynamic content for personalization at scale

6. Monitor campaign performance, deliverability, and database health

7. Own Marketo-Salesforce sync troubleshoot sync errors, manage field mappings, and maintain data integrity

Salesforce CRM

1. Maintain marketing-related Salesforce objects, fields, and campaign structures

2. Ensure clean lead/contact/account data flows between Marketo and Salesforce

3. Support lead routing rules, assignment logic, and lifecycle stage transitions

4. Build reports and dashboards for marketing attribution and pipeline contribution

5. Collaborate with Sales Ops on shared processes (lead handoff, recycling, disqualification)

Marketing Stack & Integrations

1. Build and maintain Zapier automations for cross-tool workflows (form submissions, data enrichment, Slack notifications, CRM updates)

2. Evaluate, implement, and manage marketing tools (analytics, ABM, enrichment, webinar platforms)

3. Manage integrations between Marketo, Salesforce, webinar tools, and third-party platforms

4. Own Google Tag Manager, UTM taxonomy, and tracking infrastructure

5. Support marketing analytics GA4, Microsoft Clarity, attribution models, and funnel reporting

6. Manage LinkedIn Insight Tag and Reb2b for B2B visitor identification and retargeting

Process & Governance

1. Document all marketing technology processes, naming conventions, and SOPs

2. Maintain a clean, organized Marketo instance (folder structure, naming, archiving)

3. Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL)

4. Conduct regular audits of the database, campaigns, and integrations

5. Train and support marketing team members on MarTech tools and best practices

Experience Filter

This role IS for you if:

You have 3 5+ years of hands-on experience with Marketo (not just exposure you ve built programs, scored leads, and debugged sync issues)

You ve worked inside Salesforce CRM as a power user creating reports, understanding objects, and managing campaign members

You ve built automations in Zapier (or similar tools like Make/Tray.io) to connect marketing systems

You understand the full B2B marketing funnel from anonymous visitor to closed-won opportunity

You think in systems how data flows, where it breaks, and how to prevent it

You re self-directed and can manage priorities without constant supervision

You document what you build so others can understand and maintain it

This role is NOT for you if

You ve only used Marketo for basic email sends and don t understand smart campaigns, scoring, or lifecycle

You treat Salesforce as someone else s problem

You avoid data cleanup and think good enough is good enough

You need step-by-step instructions for everything

You re not comfortable troubleshooting technical issues independently

Essential Technical Skills

Marketo: Smart campaigns, lead scoring, engagement programs, forms, landing pages, tokens, dynamic content, deliverability management, Marketo-Salesforce sync

Salesforce CRM: Reports/dashboards, campaign management, lead/contact/account objects, data management

Zapier: Multi-step automations, conditional logic, error handling, cross-platform workflows

Email Marketing: Deliverability best practices, A/B testing, segmentation, compliance (CAN-SPAM, GDPR)

Analytics: GA4, GTM, UTM tracking, Microsoft Clarity, marketing attribution, funnel analysis

Data Management: Deduplication, normalization, hygiene, governance

Tools & Technologies:

Category Tools

Marketing Automation Marketo Engage (primary)

CRM Salesforce

Integration & Automation Zapier, native APIs, webhooks

Analytics & Behavior Google Analytics (GA4), Google Tag Manager, Microsoft Clarity

B2B Targeting LinkedIn Insight Tag, Reb2b, Demandbase

SEO Ahrefs

Enrichment ZoomInfo, Clearbit (or similar)

Collaboration Slack, Microsoft Workspace

Certifications (Preferred)

Marketo Certified Expert (MCE) strongly preferred

Salesforce Administrator preferred

Any Zapier or integration platform certification a plus

Behavioral Skills (Non-Negotiable)

Ownership: You treat the marketing stack like your product if something breaks at 6pm, you don t wait until Monday

Attention to detail: Naming conventions, data quality, and process adherence matter to you

Proactiveness: You flag problems before they become fires and suggest improvements without being asked

Clear communication: You can explain a technical issue to a non-technical stakeholder without making them feel lost

Adaptability: You re comfortable with shifting priorities in a fast-moving company

Why Join Valorx

This is a rare opportunity to own the marketing technology backbone of a Salesforce-native company with 28,000+ customers, including Adobe, Nvidia, BP, and Siemens. You won t be buried in a large team you ll be the MarTech specialist shaping how the entire marketing

function operates. Your work directly impacts pipeline, revenue, and how Valorx shows up in the Salesforce ecosystem.