Marketing Operations Manager (HubSpot)

About the Role

The Marketing Operations Manager is a hands-on role responsible for the systems, data, and processes that power CAMP Aviates marketing and sales engine. You will own HubSpot end-to-end, lead a small India-based team, and serve as the operational backbone connecting Marketing & Sales leadership to execution. This role sits at the intersection of technology, analytics, and process requiring both platform depth and strategic judgment.

What Youll Do

Platform Administration & Architecture

• Own end-to-end HubSpot administration across CRM, Marketing Hub, Sales Hub, and CMS — including user provisioning, role-based permissions, and license management.
• Design and maintain custom objects, properties, pipelines, deal stages, and lifecycle configurations aligned to CAMP Aviate’s sales and marketing processes.
• Build, test, and maintain automated workflows for lead routing, email sequences, and campaign execution.
• Manage integrations between HubSpot and adjacent systems (Salesforce, WordPress, Google Ads, LinkedIn Sales Navigator, etc.).
• Stay current on HubSpot product releases; proactively recommend and implement enhancements that improve team efficiency.

Data Governance & Hygiene

• Enforce data governance standards including deduplication, field standardization, naming conventions, and record hygiene across the HubSpot database.
• Conduct regular platform audits — identifying and remediating technical debt, redundant workflows, and misconfigured properties.
• Ensure accurate segmentation and funnel analytics to support both sales and marketing initiatives.

Reporting & AI Innovation

• Build and maintain dashboards, scorecards, and custom reports in HubSpot to track KPIs, campaign performance, and pipeline contribution.
• Implement and integrate AI tools to drive efficiency in CRM data management, campaign operations, and reporting processes.

What You Bring

• Degree in Marketing, Business, Computer Science, or a related field.
• 8+ years of experience in Marketing Operations, preferably in B2B SaaS or Enterprise Software.
• 6+ years of hands-on HubSpot administration (CRM and Marketing Hub — mandatory).
• Demonstrated ability to lead teams and manage cross-functional projects.
• Strong organizational, project management, and communication skills