Marketing Manager

Company: Unique Industries

Website: https://www.uniqueindustries.co/

Location: Pune, Maharashtra

CTC: Best in industry, based on skill set & experience

Role Overview

Unique Industries is seeking a proactive and results-driven Marketing & Pre-Sales Manager to lead our online digital growth, lead generation, and initial customer engagement for pillow plates, heat exchangers, and thermal equipment. This role acts as a crucial bridge between digital lead acquisition and technical sales executiondriving inbound marketing campaigns, engaging prospects through initial technical consultations, qualifying B2B requirements, and passing qualified sales-ready opportunities to the sales and engineering teams.

Key Responsibilities

Digital Marketing & Lead Generation

• Plan, execute, and optimize digital marketing strategies including SEO, Google Ads (SEM), LinkedIn Ads, and B2B portal marketing (IndiaMART, TradeIndia, etc.).
• Manage and improve the company website content, technical landing pages, case studies, and digital product brochures to increase organic search traffic and conversion rates.
• Run targeted outreach campaigns across dairy, food processing, chemical, pharmaceutical, and energy sectors to generate high-intent inbound leads.
• Analyze campaign performance metrics (CPL, conversion rate, ROI) and maintain a structured Lead Management System/CRM.

Pre-Sales & Customer Interaction

• Act as the first point of contact for incoming inquiries via phone, email, website forms, and digital channels.
• Engage directly with clients to understand their process requirements, equipment specifications, and project timelines.
• Qualify inbound leads, assess commercial & technical fit, and gather preliminary project parameters.
• Prepare initial techno-commercial qualification notes and seamlessly handover warm/hot leads to the Sales and Design Engineering teams for detailed proposal creation.

Branding, Collateral & Market Intelligence

• Create engaging technical marketing content, product presentations, whitepapers, and video demos highlighting pillow plate applications.
• Support industry exhibition participation, product launches, and email newsletter updates for prospective and existing clients.
• Monitor competitor activity, digital presence, pricing trends, and emerging industrial applications.

Required Qualifications & Experience

• Education: BE / B.Tech (Mechanical / Chemical / Industrial) with an MBA/PGDM in Marketing preferred, OR a Degree in Digital Marketing with relevant B2B engineering experience.
• Experience: 3 to 6 years of experience in B2B digital marketing, lead generation, and pre-sales within industrial equipment, manufacturing, or engineering sectors.
• Digital Tools Expertise: Hands-on experience with Google Ads, SEO tools, LinkedIn Sales Navigator, Google Analytics, B2B platforms, and CRM systems (e.g., Zoho, HubSpot, or Salesforce).
• Basic understanding of thermal equipment, process industries, and technical drawings/specifications.

Skills & Competencies

• Exceptional verbal and written communication skills with strong telephone/email etiquette for client interactions.
• Strong analytical capability to track marketing ROI and optimize lead conversion funnels.
• Ability to quickly grasp technical product features and communicate value propositions effectively to potential buyers.
• Proactive, self-motivated, and target-driven mindset with strong organization skills.

What Unique Industries Offers

• Key position driving the digital transformation and lead engine of a growing engineering enterprise.
• Direct ownership of marketing strategy, pre-sales pipeline, and digital lead generation operations.
• High-growth, collaborative environment with competitive compensation based on skills and performance.