Marketing Manager

Role Summary
This is an ownership role, not an execution-only one. You will own the complete marketing function for two distinct brands, a B2B CRM consultancy and a hiring platform, from strategy through to daily execution and results. You will set the direction, run the channels, and be accountable for the numbers.

Key Responsibilities

• Own the end-to-end marketing strategy and calendar for both VortexWeb and FirstGig
• Plan and run digital campaigns across LinkedIn, Meta, Google, and email
• Own content: social media, blogs, website copy, case studies, and campaign creative direction
• Drive lead generation and pipeline for VortexWeb, and user growth for FirstGig
• Manage brand consistency across two separate identities and audiences
• Set up and track marketing metrics, report on performance, and iterate
• Coordinate with founders, sales, and any external freelancers or agencies
• Own the marketing budget and its return

Required Skills & Experience

• Proven experience owning marketing end to end, ideally across B2B and consumer or platform brands
• Strong grasp of digital marketing: paid social, search, SEO, email, and content
• Ability to move from strategy to hands-on execution without hand-holding
• Data-led: comfortable setting targets and reporting against them
• Excellent written and verbal communication
• Self-starter who takes full ownership of outcomes

Good to Have

• Experience marketing SaaS, CRM, consulting, or hiring/HR-tech products
• Experience managing more than one brand at a time
• Basic comfort with design and marketing tools (Canva, analytics dashboards, marketing automation)