Marketing Manager

Roles & Responsibilities

• Develop and execute integrated marketing strategies to drive brand awareness, lead generation and revenue growth.
• Plan and manage digital marketing campaigns across Google Ads, LinkedIn, Meta, SEO, email marketing and content marketing.
• Generate high-quality B2B leads through the company website, IndiaMART, ExportersIndia, social media and other digital platforms.
• Create technical brochures, product catalogues, presentations, case studies, videos and other marketing collateral.
• Coordinate product launches and marketing campaigns for industrial chemicals, water treatment solutions and consumer products.
• Work closely with the sales team to improve lead quality, conversion rates and customer engagement.
• Manage exhibitions, trade fairs, customer seminars, webinars and promotional events.
• Conduct market research, competitor analysis and identify new market opportunities.
• Manage the company's website, social media channels and online reputation.
• Track campaign performance using analytics tools and prepare monthly MIS reports with actionable insights.
• Coordinate with external agencies, designers, printers and digital marketing partners.
• Ensure consistent brand communication across all customer touchpoints.
• Support Amazon and Flipkart branding initiatives in coordination with the e-commerce team.

Preferred Candidate Profile

• Bachelor's or Master's degree in Marketing, Business Administration or a related discipline.
• 58 years of experience in B2B marketing, preferably in chemicals, industrial products, manufacturing, food processing, water treatment or related industries.
• Strong understanding of digital marketing, SEO, Google Ads, LinkedIn marketing and lead generation.
• Experience with CRM platforms such as Zoho CRM, Salesforce or HubSpot.
• Excellent communication, presentation and content development skills.
• Ability to analyse campaign performance and make data-driven decisions.
• Experience in organising exhibitions, product launches and customer engagement programmes.
• Commercial mindset with strong ownership and execution capability.
• Proficient in Microsoft Excel, PowerPoint and marketing analytics tools.

Preferred Skills

B2B Marketing • Digital Marketing • Marketing Strategy • Lead Generation • Product Marketing • Brand Management • SEO • Google Ads • LinkedIn Marketing • Email Marketing • Content Marketing • Marketing Analytics • Zoho CRM • Market Research • Campaign Management • Industrial Marketing • Product Launch • Trade Marketing • Exhibition Management • Team Coordination

Why Join EcoCare?

• Opportunity to work directly with the leadership team.
• High ownership role with significant growth opportunities.
• Exposure to leading industrial and FMCG customers across India.
• Fast-growing organisation with a strong innovation pipeline.
• Performance-driven culture with opportunities for career advancement.

Perks & Benefits

• Competitive salary with performance incentives.
• Annual performance appraisal.
• Professional development and training opportunities.
• Opportunity to work on high-impact national brands and industrial projects.
• Paid leave and statutory benefits as per company policy.
• Supportive and collaborative work environment.