Marketing Manager

Role & responsibilities

• Develop and maintain relationships with referring doctors, clinics, hospitals, and healthcare professionals.
• Promote hospital specialties and services to increase patient referrals.
• Generate new business through corporate tie-ups, TPAs, industries, and institutions.
• Conduct field visits, CMEs, health camps, and awareness programs.
• Identify new referral opportunities and maintain consultant engagement.
• Monitor competitor activities and market trends.
• Achieve monthly business targets and submit daily/weekly MIS reports.
• Coordinate with clinical and operations teams for smooth referral management. These responsibilities are commonly expected in hospital trade/referral marketing roles.

Preferred candidate profile

• Excellent communication and interpersonal skills
• Strong networking and relationship-building abilities
• Target-oriented with negotiation skills
• Knowledge of hospital services and referral marketing