Experience
6 - 10 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
Marketing Manager
Job Type
Not specified
Job Description
Required Skills
- Digital Marketing
- Events
- Conferences
- Marketing Planning
- Lead Generation
- Product Marketing
- Product Launch
- Flyer
- Catalogues
- SEO
Key Responsibilities
1. Marketing Strategy Planning
Develop and execute annual marketing plans for targeted product segments.
Conduct market research to understand market trends, competitor products,
and customer needs.
Identify new business opportunities, product modifications, and expansion
areas.
2. Product Marketing Launch
Manage product positioning, pricing strategy, and market value proposition.
Lead product launch activities including collateral, digital campaigns, sales
training, and trade presentations.
Prepare product brochures, videos, presentations, and online content.
3. Branding Communication
Strengthen company brand presence across physical digital channels.
Manage website content, social media, newsletters, and corporate
communication.
Coordinate development of marketing materials (catalogues, display units,
exhibition designs).
4. Lead Generation Sales Support
Plan and execute promotional campaigns, webinars, CME programs,
workshops, and hospital engagement activities.
Support sales team with product knowledge, training materials, and customer
presentations.
Collaborate with distributors, channel partners, hospitals, clinics, and
diagnostic centres.
5. Events Conferences
Organize participation in medical conferences, trade fairs, exhibitions
product demos.
Oversee event logistics, lead capture processes, and post-event follow-ups.
6. Analytics Reporting
Track marketing campaign performance and ROI.
Maintain dashboards for lead funnels, competitor intelligence, and marketing
budgets.
1. Marketing Strategy Planning
Develop and execute annual marketing plans for targeted product segments.
Conduct market research to understand market trends, competitor products,
and customer needs.
Identify new business opportunities, product modifications, and expansion
areas.
2. Product Marketing Launch
Manage product positioning, pricing strategy, and market value proposition.
Lead product launch activities including collateral, digital campaigns, sales
training, and trade presentations.
Prepare product brochures, videos, presentations, and online content.
3. Branding Communication
Strengthen company brand presence across physical digital channels.
Manage website content, social media, newsletters, and corporate
communication.
Coordinate development of marketing materials (catalogues, display units,
exhibition designs).
4. Lead Generation Sales Support
Plan and execute promotional campaigns, webinars, CME programs,
workshops, and hospital engagement activities.
Support sales team with product knowledge, training materials, and customer
presentations.
Collaborate with distributors, channel partners, hospitals, clinics, and
diagnostic centres.
5. Events Conferences
Organize participation in medical conferences, trade fairs, exhibitions
product demos.
Oversee event logistics, lead capture processes, and post-event follow-ups.
6. Analytics Reporting
Track marketing campaign performance and ROI.
Maintain dashboards for lead funnels, competitor intelligence, and marketing
budgets.