Marketing Manager

Company: RN Faucet Pvt. Ltd. (RN Valves & Faucets)
Location: Uttar Pradesh / Delhi NCR (On-site)
Industry: Building Materials / Sanitaryware & Bath Fittings
Experience Required: 712 years (with at least 4+ years in the sanitaryware, tiles, or bath fittings industry)

Company Overview

RN Valves & Faucets is a premier manufacturer specializing in premium Brass & PTMT bath fittings. With over 22 years of market presence, a vast product range of over 6,000 items, and a robust network of over 4,500 distributors and dealers across India, we are rapidly expanding. We seek a dynamic, result-oriented

Marketing Head / Marketing Manager to accelerate our brand presence, support our massive B2B channel distribution, and build robust B2C brand equity.

Job Summary

The Marketing Head will own the end-to-end marketing strategy to drive consumer pull, scale dealer-distributor engagement, and elevate brand visibility across multi-channel networks. You will collaborate closely with the Sales and Product Development teams to launch new premium product line collections, drive lead generation, and implement modern digital marketing alongside traditional trade marketing practices.

Key Responsibilities Brand Strategy & Positioning

• Formulate Strategy: Define and implement 360-degree traditional and digital marketing strategies aligned with corporate revenue goals.
• Brand Consistency: Ensure cohesive brand identity across physical packaging, dealer signboards, showroom display setups, and digital platforms.
• New Launches: Direct go-to-market (GTM) campaigns for new faucet designs, premium brass fittings, and smart sanitaryware products.

Trade Marketing & Channel Support

• B2B Network Engagement: Design and execute high-impact dealer-distributor loyalty programs and scheme awareness campaigns.
• Exhibitions & Events: Lead company presence at national trade exhibitions (like ACETECH), architecture forums, and local dealer meets.
• POS & Collateral Management: Oversee visual merchandising layouts, product catalogues, display racks, and point-of-sale (POS) materials for 4500+ retail outlets.

Digital & Content Marketing

• Digital Footprint: Supervise the digital marketing team to manage SEO, targeted social media campaigns, and influencer relations with interior designers, architects, and plumbers.
• Lead Generation: Deploy digital performance marketing to generate qualified B2B leads for commercial projects and bulk distributor inquiries.

Market Insights & Analytics

• Competitor Intelligence: Regularly track industry trends, price benchmarks, and competitor product positioning (e.g., Jaquar, Hindware, Cera) to pivot marketing tactics.
• Budget & ROI Evaluation: Prepare and manage the annual marketing budget, ensuring maximum sales conversion and optimal ROI tracking per campaign.

Required Skills and Qualifications

• Education: MBA or Master's degree in Marketing, Communications, or Business Administration.
• Experience: 7+ years of proven marketing experience, specifically within the building materials, plumbing, sanitaryware, paint, or tiles industry.
• Industry Know-how: Deep understanding of multi-tiered distribution channel models (Dealers/Distributors/Sub-dealers) in India.
• Network Liaison: Strong capabilities in coordinating with external creative agencies, printing vendors, and PR firms.
• Leadership: Proven track record of mentoring and managing multi-disciplinary teams across trade, digital, and design domains.

Would you like me to add a specific salary range and benefits structure to this job description?
Would you prefer this template modified to focus entirely on a Head of Digital Marketing role instead of general marketing?
Should we include a dedicated section focusing on influencer marketing metrics tailored towards plumbers and architects?

please relevant candidate are apply

share your updated cv 8882710190