Marketing Manager

Role & responsibilities

• Develop and execute marketing strategies to increase showroom footfall, brand awareness, and sales.
• Plan and manage digital marketing campaigns across social media, Google Ads, and other online platforms.
• Coordinate and execute festive, seasonal, and promotional campaigns to drive customer engagement.
• Build and manage relationships with local influencers, media partners, corporates, and event organizers.
• Oversee content creation, including social media posts, advertisements, videos, and promotional materials.
• Monitor marketing budgets and ensure effective utilization of resources to maximize ROI.
• Analyze campaign performance and prepare reports on leads, footfall, conversions, and customer acquisition.
• Work closely with the Store Manager to plan in-store events, product launches, and customer engagement activities.
• Manage customer loyalty programs, WhatsApp marketing, SMS, email campaigns, and CRM initiatives.
• Stay updated on market trends, competitor activities, and customer preferences to identify new business opportunities.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, or a related field;- Not Mandatory
• Minimum 3 years of experience in DIgital marketing, with experience in jewellery, luxury retail, fashion, or premium retail preferred.
• Proven experience in digital marketing, social media management, and lead generation.
• Strong understanding of Meta (Facebook & Instagram) Ads, Google Ads, SEO, and email marketing.
• Excellent communication, presentation, and interpersonal skills.
• Experience in planning marketing campaigns, events, and promotional activities.
• Proficient in MS Excel, PowerPoint, and marketing analytics tools.
• Creative, data-driven, and capable of managing multiple projects simultaneously.
• Fluency in Kannada and English is required; knowledge of Hindi is an added advantage.
• Willing to travel locally and work during weekends or festive campaigns when required.

Perks and benefits

• Competitive salary with annual performance-based incentives.
• Provident Fund (PF), ESI, and other statutory benefits as applicable.
• Paid annual leave. .
• Professional development and training opportunities.
• Opportunity to lead the marketing function of a growing premium jewellery brand.
• Employee discounts on jewellery purchases.
• Recognition and rewards for outstanding performance.
• Supportive, collaborative, and growth-oriented work environment.
• Career advancement opportunities within the organization.