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Marketing Manager - Customer Ecosystem, Membership & Global Markets

Keystone Realtors
Posted on

Experience
8 - 12 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
Marketing Manager
Job Type
Not specified

Job Description


Role Purpose


Rustomjee is looking for a senior business leader to build and scale a customer-led growth ecosystem that strengthens customer relationships, drives advocacy, creates a world-class membership and privileges platforms.


The role will be responsible for developing customers and influencing the sales value through customer lifetime value enhancement, repeat purchases, upgrades, family referrals, strategic partnerships, community engagement and global market development.


This is not a traditional CRM, loyalty or referral marketing role.


We are looking for a commercially oriented leader who can build relationships, communities, partnerships and experiences that translate into long-term business growth.


Key Responsibilities


Loyalty/Membership & Customer Ecosystem


* Design and launch a premium Rustomjee Membership Platform
* Develop customer privilege and recognition programs
* Build customer communities across projects and cohorts
* Create engagement programs for HNIs, entrepreneurs, professionals and families
* Establish customer advocacy and ambassador programs
* Drive customer lifetime value and repeat purchase behaviour


Experiences & Community Building


* Curate exclusive customer experiences
* Founder interactions
* Golf and lifestyle events
* Wellness and cultural experiences
* Business networking forums
* Family engagement programs


Build an ecosystem where customers view Rustomjee as a long-term relationship and not merely a property developer.



Responsibilities include:
* Wealth manager engagement
* Family office relationships
* Diaspora community engagement


Strategic Partnerships:
Develop partnerships across:
* Luxury hospitality
* Wealth management
* Golf and lifestyle clubs
* Airlines
* Luxury automotive brands
* Premium retail and wellness brands


Commercial Impact:
Drive revenue through:
* Customer upgrades
* Repeat purchases
* Family purchases
* Community advocacy
* Customer introductions
* NRI purchases
* Investor purchases

No Referrers Available

There are currently no referrers available for this job. You can still apply, will let you know once there is any referrer available.