Job Requirements

1. Digital Marketing Strategy & Planning

Develop annual and quarterly digital marketing plans aligned with business objectives.
Create and manage the digital marketing calendar.
Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages.
Develop paid, owned, and earned media strategies.
Monitor campaign performance and generate actionable insights through dashboards and analytics.
Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.

2. Lead Generation & Performance Marketing

Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.
Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.
Optimize campaigns to improve lead quality and conversion rates.
Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Opportunity conversion.
Deliver qualified leads that contribute to revenue growth.

3. Marketing Automation & Lead Nurturing

Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms.
Build automated lead nurturing journeys and lead scoring frameworks.
Improve MQL-to-SQL conversion rates through targeted engagement programs.
Ensure seamless lead handoff and collaboration with sales teams.
Manage landing pages, customer data, campaign tracking, and marketing automation operations. [

4. Content Marketing & Campaign Management

Create and execute content-driven marketing campaigns.
Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content.
Create digital assets including emailers, banners, videos, infographics, and campaign creatives.
Develop personalized communication for key accounts and industry segments.
Ensure all marketing communications align with brand guidelines.

5. Website & E-commerce Management

6. Sales Enablement

Develop and maintain corporate gifting presentations, catalogs, and sales collateral.
Create industry-specific marketing materials for Employee Recognition, Long Service Awards, Channel Rewards, Milestone Programs, and Festive Gifting.
Support sales teams with relevant content and marketing tools to improve customer engagement and conversion.
Drive digital distribution of catalogs and sales materials.

7. Analytics & Reporting

Build dashboards for campaign performance monitoring.
Analyze digital marketing effectiveness and identify opportunities for improvement.
Track business KPIs and provide recommendations to optimize marketing investments.
Present insights and reports to management and business stakeholders.

8. Agency & Vendor Management

Identify, evaluate, and onboard marketing, creative, and digital agencies.
Manage agency relationships, contracts, budgets, and performance.
Negotiate commercial terms and monitor deliverables against agreed SLAs and SOWs.
Continuously evaluate vendor effectiveness and recommend improvements or renewals.

Work Experience

Educational Qualification

MBA from a premier institute, preferably with a specialization in Marketing.
Performance makreting specialist
Google-certified professional in SEO and SEM preferred.
Certifications or hands-on experience in Marketing Automation and Account-Based Marketing (ABM) platforms preferred.

Relevant Experience

58 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles.
Proven experience in B2B lead generation and performance marketing campaigns.
Experience in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments.
Hands-on experience in managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.

Marketing Manager-CBG

Job Description