Job Description
Role & responsibilities
Own the companys marketing strategy across brand, content, organic growth, and demand generation.
Build and manage LinkedIn, website, blog, and thought-leadership content.
Improve visibility across search engines and AI answer engines through technical SEO, schema, content architecture, and high-quality content.
Build outbound and account-based campaigns targeting RIAs, EAMs, and wealth firms.
Experiment with LinkedIn, intent signals, founder-led outreach, communities, conferences, and partnerships.
Work closely with founders and sales to refine positioning, messaging, and GTM strategy.
Build repeatable demand-generation playbooks from first touch to qualified opportunity.
Track marketing performance, pipeline contribution, conversion, and channel effectiveness.
Use AI agents, automation, and modern marketing tools to improve execution and scale.
Preferred candidate profile
6+ years of experience in B2B growth, demand generation, content, or digital marketing.
Proven hands-on experience in SEO, content, organic growth, or outbound marketing.
Experience generating qualified B2B pipeline, not just managing agencies or teams.
Strong writing, communication, and analytical skills.
Comfortable operating in a fast-paced, early-stage startup environment.
Able to balance long-term brand building with short-term pipeline goals