Marketing Executive-PUMPS

Role & responsibilities DESIGNATION: AREA MANAGER / MARKETING EXECUTIVE HOUSING WIRES

QUALIFICATION s EXPERIENCE: Any Degree or Diploma Graduate-Minimum 2 to 7

years of experience in marketing, trade marketing, branding, or retail-focused market

development.

JOB DESCRIPTION:

• Conduct regular market visits to retail electrical shops to understand market needs,

brand visibility, and retailer expectations.

• Implement marketing activities for Housing Wires including POP placement,

branding initiatives, shop boards, wall paintings, danglers, and counter-level visual

merchandising.

• Strengthen CRI brand visibility at electrical counters and ensure proper display of

marketing collaterals.

• Develop retail-level marketing plans to improve market presence and acceptance.

• Gather competitor information—branding activities, schemes, retail promotions, and

counter presence.

• Support branch teams in executing retail events, electrician meets, product

awareness programs, influencer outreach, etc.

• Coordinate with retailers and influencers for brand promotion, NOT for sales

closure.

Collect feedback from retailers on product movement, acceptance, customer

preference, and competitor offerings.

1. Maintain MIS on branding execution, market mapping, and retail coverage.

2. Provide insights to marketing C product teams to strengthen product positioning

and communication.

3. Ensure adherence to marketing budgets, documentation, and timely execution of

market activities.

4. Travel extensively within the assigned territory and maintain strong market

connect.

DESIRED CANDIDATE PROFILE:

• Retailing sales exposure is MUST — the candidate should be well-versed with the

local market, electrical shops, dealer counters, and influencer ecosystem.

• Strong understanding of retail dynamics, counter behavior, and shop-level

marketing.

• Good communication, coordination, and field-execution capability.

• Energetic, self-driven, and proactive in carrying out field marketing activities.

• Ability to understand ground-level challenges and develop effective retail marketing

strategies.

• Creativity in executing marketing activities that improve brand visibility.

PREFERRED INDUSTRY BACKGROUND:

• Wires s Cables
• Lights / Electrical Goods
• Switches s Switchgear
• Paints
• Pipes s Sanitary Items (if strong marketing knowledge)
• Pump Industry
• Any engineering or retail-driven industry where retail marketing exposure is strong

REPORTING TO: Area Manager – Marketing / Region Manager – Marketing

OTHER REQUIREMENTS:

• Must know the local retail market geography thoroughly.
• Should be willing to travel extensively for field marketing work.
• Salary will be based on experience and not a constraint for deserving candidates.

Preferred candidate profile