Job Description
Designation: Marketing Executive OTC & Brand Development
Organization: Wings Biotech LLP, Head Office - Delhi
ROLE PURPOSE
To build, revamp, and scale Wings Biotech’s OTC portfolio through:
Strategic product identification
Strong brand development
Structured GTM strategy
Digital-first expansion
E-commerce and e-pharmacy commercialisation
This is a business growth + brand building role, not operational marketing.
CORE FOCUS AREAS
1 OTC Portfolio Strategy (Primary Focus)
Identify profitable OTC product opportunities
Analyse competitor OTC landscape
Identify consumer-driven product gaps
Evaluate margin feasibility & scalability
Build OTC portfolio roadmap
2 Brand Development & Brand Building (Primary Focus)
Create a brand positioning framework
Develop brand story & value proposition
Define brand personality
Plan SKU strategy
Suggest pricing architecture
Create a differentiation strategy
3 GTM Strategy (Structured & Phased)
Develop complete Go-To-Market roadmap:
Phase 1 – Product readiness
Phase 2 – Trade + Online introduction
Phase 3 – Digital amplification
Channel-wise GTM:
Retail chemists
E-commerce
Quick commerce
E-pharmacies
Define launch calendar & promotional planning
4 Digital Expansion (Very Important)
Create a digital-first product strategy
Define online positioning
Develop:
Content for Product landing pages (QR-based brand storytelling)
Amazon/Flipkart/1mg listing optimisation
Coordinate with the creative team for:
Digital creatives
Brand communication
Content strategy
Role & responsibilities
Preferred candidate profile