Marketing Executive

Roles and Responsibilities :

Marketing Campaign Planning & Execution

• Plan, execute, monitor, and optimize BTL marketing campaigns to drive category growth and market impact
• Track campaign performance, gather feedback from internal teams and customers, and continuously improve campaign effectiveness
• Ensure timely and high-quality rollout of marketing initiatives across regions and channels

Vendor & Partner Management

• Liaise with external vendors and agencies to develop catalogues, sales tools, marketing collaterals, and promotional gifts
• Manage procurement timelines, cost efficiency, and quality standards for all marketing assets

Stakeholder & Budget Management

• Collaborate with internal stakeholders (Sales, Finance, Purchase, Brand, and Communications) to ensure alignment on campaign objectives
• Manage budget planning, monitoring, PO creation, approvals, and cost tracking for category marketing initiatives
• Ensure optimal utilization of marketing budgets and ROI-driven decision-making

Brand & Creative Collaboration

• Partner with Brand and Communication teams to introduce innovative and impactful marketing campaigns
• Contribute creative inputs for campaign themes, messaging, visual identity, and execution formats

Market Insights & Field Engagement

• Conduct regular market visits to understand customer needs, competitor activity, and emerging trends
• Translate on-ground insights into actionable marketing strategies and category growth opportunities

Data Analysis & Reporting

• Leverage Excel for campaign tracking, budget monitoring, performance reporting, and insights generation
• Create high-quality PowerPoint presentations to communicate campaign results, recommendations, and strategic proposals to leadership Operational Excellence, Stakeholder Management, Creativity, Agility, Bias for Action

Job Requirements :

• 1-6 years of experience in offline marketing or a related field
• Strong understanding of shopper marketing principles and practices.
• Proven track record in developing successful trade marketing campaigns.