Marketing Executive

Key Responsibilities

Business Development

• Promote the hospital's clinical services to doctors, clinics, diagnostic centers, industries, corporates, NGOs, educational institutions, and government organizations.
• Identify and develop new business opportunities to increase patient referrals.
• Build and maintain relationships with referring physicians and healthcare professionals.
• Generate leads for health packages, diagnostic services, specialty consultations, and surgical procedures.
• Achieve monthly and annual business development targets.

Marketing & Brand Promotion

• Execute marketing campaigns across online and offline platforms.
• Organize health camps, awareness programs, CME (Continuing Medical Education) events, and community outreach activities.
• Coordinate promotional events, exhibitions, and public health awareness initiatives.
• Distribute brochures, promotional materials, and service information to target audiences.
• Promote new departments, consultants, and healthcare services.

Corporate Relations

• Develop relationships with corporate organizations for employee health check-up programs.
• Coordinate corporate tie-ups, insurance companies, TPAs, and institutional clients.
• Follow up on corporate proposals, agreements, and service delivery.
• Maintain excellent relationships with existing corporate clients.

Digital Marketing Support

• Coordinate with digital marketing agencies or internal teams.
• Assist in managing social media campaigns and website content.
• Support online branding initiatives and digital advertisements.
• Monitor online reviews and patient feedback.

Patient Relationship & Referral Management

• Maintain strong relationships with patients and referral sources.
• Address marketing-related patient concerns promptly.
• Coordinate with the Patient Relations Department to improve patient satisfaction.
• Monitor referral trends and prepare action plans.

Market Research

• Conduct competitor analysis and monitor healthcare market trends.
• Collect feedback from patients, doctors, and corporate clients.
• Identify opportunities for service improvement.
• Prepare market intelligence reports.

Documentation & Reporting

• Maintain records of daily field visits and client interactions.
• Prepare daily, weekly, and monthly marketing reports.
• Submit lead conversion reports and business development updates.
• Maintain databases of doctors, corporates, institutions, and referral sources.

Coordination

• Coordinate with Medical, Nursing, Diagnostics, Billing, HR, and Administration departments for successful execution of marketing initiatives.
• Assist management during accreditation visits, exhibitions, and promotional events.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Hospital Administration, Healthcare Management, or related field.
• MBA in Marketing or Hospital Administration is preferred.

Experience

• 1-2 years of experience in hospital, healthcare, pharmaceutical, diagnostics, or healthcare marketing.
• Experience in hospital business development and corporate marketing is preferred.

Required Skills

• Strong communication and interpersonal skills.
• Excellent presentation and negotiation abilities.
• Relationship management and networking skills.
• Sales and business development expertise.
• Customer service orientation.
• Knowledge of hospital services and healthcare industry.
• Ability to anal yze market trends and prepare reports.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Basic knowledge of CRM software and digital marketing.
• Ability to work independently and meet targets.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual marketing targets.
• Number of new corporate and institutional tie-ups.
• Growth in patient referrals.
• Increase in OPD/IPD patient volumes.
• Revenue generated through marketing initiatives.
• Number of health camps and promotional events conducted.
• Lead conversion ratio.
• Patient satisfaction related to marketing services.
• Timely submission of reports.
• Brand visibility and community engagement.