Evaluate business processes, uncover areas for improvement, and implementation of various solutions in Marketing Automation, particularly using Zoho Applications, HubSpot, Zapier. Email Solution providers like MailChimp, Klaviyo and Analytical tools like Google Analytics.
Assist in managing the overall MarTech operations, troubleshooting, daily channel health and performance, and take ownership of process improvement
Work with the team to analyze specifications for new marketing automation requests from clients, including email campaigns, multi-channel marketing, and managing Journeys across multiple products
Design and develop the Marketing Automation Journeys across all supported channels per best practices – Drip campaigns, lead nurturing flows.
Assist in integration of different marketing and business applications to create a one-stop marketing hub. Bring efficiency and cost-optimization by suggesting the best possible solution to combine and integrate data.
Create data/ audience sets, profiles and segmentation based on business requirements.
Use data segments to create Account-based marketing campaigns to drive effective lead management for B2B businesses.
Produce marketing automation intelligence and analytics, perform A/B tests, and demonstrate ways to optimize future campaigns and communications
Track, measure and analyze website traffic patterns and online customer behaviors, recommend changes based on noted trends in data and behaviors
Analyze audience segments and determine which audience segment is more responsive, which campaign is most successful, and be able to communicate this from a statistical perspective, backed by data

REQUIREMENTS

Bachelor’s degree in Marketing, Business, Math, Statistics, Computer Science or a related field
3+ years’ customer marketing, demand generation, digital marketing, analytics and/or other relevant experience
Automated marketing campaign management using cloud technology (i.e. Zoho, HubSpot, etc.)
Extracting data from databases by writing the query code to join relevant tables and data
Performed analysis (A/B testing, multivariate testing) and utilized data analytics to drive marketing and product strategies
Tableau or any Business Intelligence tool
Knowledge of Marketing Automation, Lead Management/Demand Generation, and Lifecycle or Growth Marketing concepts
Background in Customer Experience design/strategy and/or journey mapping highly desired
Knowledge of/ Experience with Marketing Automation platforms (Salesforce Marketing Cloud preferred)

Marketing Automation Specialist

Job Description

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