We are looking for a Marketing automation specialist who will be responsible for driving different campaigns like Drip campaigns, Email/SMS campaigns and Push channel campaigns, etc, and must have in-depth knowledge of email campaign management, marketing automation, channel metrics, and analytics.

Job Responsibilities:

Own the execution of marketing campaigns from beginning to end from daily design/development to audience building, scheduling, testing, and reporting.
Assist in the execution/updates for the triggered email program, make recommendations for additional triggers, and customer journeys.
Create end to end flow for drip campaigns.
Grow email subscriber list organically.
Measure results and optimize the marketing process.

Job Requirements:

4+ years of experience optimizing email marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.
Strong analytical skills with the ability to understand and interpret numerous key performance indicators (Knowledge of tools such as Google Analytics, Mix-panel, and Demo preferred).
Moderate HTML coding ability related to email programming and template building.
Familiarity with connected content calls, APIs, and SDKs.
Experience managing SMS and push notifications preferred.
Must have experience in marketing automation tools (eg Active campaign, Mailchimp, Marketo, HubSpot, Eloqua, etc).

Marketing Automation Specialist

Job Description

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