Marketing Analyst

We are looking for a highly motivated and talented Marketing Analyst for the Ecommerce vertical to deliver data-driven growth solutions for our clients. The position requires robust analytical abilities, a creative approach to problem-solving, and a flair for growth. An ideal candidate is an analytics enthusiast with very good knowledge and understanding of e-commerce marketing.

Roles Responsibilities:

Analytical Skills:

• Conduct data-driven analysis to gain actionable insights and answer critical business questions (acquisition, retention, LTV, etc.) for key clients

• Analyze and summarize A/B tests for the marketing team.

• Communicate the results to a general audience and describe the impact

• Leverage a combination of internal and external data sources to answer business questions

• Ensure that we properly understand the value of all of our marketing channels for acquisition, engagement, retention.

• Implementing and testing pixels on websites

• Learn and develop the knowledge base on data analysis

Google Analytics:

• Understand the basics intermediate levels of GA

• Build dashboards to monitor and track KPIs for all clients

• Analyse daily trends and provide intel for key clients

• Use the audience tab effectively to find out more about the target audience and use this in campaign creation and optimization

Google Tag Manager:

• Understand the basics of GTM

• Setup tags and triggers effectively

Client Success:

• Fill in daily client reporting dashboards and the advertising team dashboard

• Make weekly/monthly reports as required by the client

• Join for client calls and client meetings, where relevant

• Gain proficiency with Google Data Studio

• Demonstrated cross-functional communication and relationship building skills