Market Research Analyst

• Gather and analyze statistical data using modern and traditional methods to collect it

• Interpret data, formulate reports and make recommendations

• Perform valid and reliable market research SWOT analysis

• Monitor and forecast marketing and sales trends.

• Assist in the development of marketing plans.

• Conduct research on specific market conditions.

• Analyze consumer/Market preferences to determine the potential sales of a product or service.

• Analyze prices, methods of marketing and distribution.

• Measure the effectiveness of marketing programs and strategies.

• Devise and evaluate methods for data collection.

• Gather data on consumers, competitors, and market conditions.

• Maintain strict confidentiality of sensitive information.

• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.

• Prepare and present reports to clients and management.

What key qualities will help you to stand out?

• Bachelors degree in market research or related (essential).

• Minimum 3 + years of experience in market research and analysis.

• Analytical thinker with strong theoretical and research proficiencies.

• Ability to comprehend and interpret competitor strategies and consumer behavior.

• Thorough knowledge of marketing programs and strategies.

• Ability to gather large amounts of data and convert it into meaningful analysis.

• Solid organizational skills and detail-oriented.

• Ability to work under pressure and meet strict deadlines.

• Strong proficiency in math, web analytics and business research tools.

• Brilliant written and verbal communication skills.

• Ability to simplify complex information into a user-friendly format.

• Proficient in Microsoft Office, databases and statistical packages.

• Strong communication and presentation skills

• Adequate knowledge of data collection methods.

• Strong analytical and critical thinking.