Experience
Up to 2 yrs
Job Location
Bengaluru, India
Vacancy
1
Designation
Market Research Analyst
Job Type
ONSITE
Job Description
We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
Responsibilities: - Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations.
- Understand business objectives and design surveys to discover prospective customers preferences.
- Compile and analyze statistical data using modern and traditional methods to collect it.
- Perform a valid and reliable market research SWOT analysis.
- Interpret data, formulate reports and make recommendations.
- Use online market research and catalog findings in databases.
- Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales, and methods of operation.
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
- Remain fully informed on market trends, other parties research and implement best practices.
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office
- Search engines, web analytics, and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
- Working knowledge of data warehousing, modeling, and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing, or related field.