Manager - Marketing

Role & responsibilities

• Maintain identity and voice of the brand at all touchpoints.
• Conceptualize and execute 360 marketing campaigns (digital, social, in-store, on-ground)
• Plan seasonal, festive, and thematic campaigns to drive footfall and engagement.
• Coordinate with design, content, and social media team to ensure consistent brand messaging
• Plan and execute new store launches, menu launches, and product introductions.
• Create and maintain buzz through pre-launch and post-launch strategies.
• Drive press coverage, features, and brand mentions.
• Manage reputation and handle crisis communication when required
• Design and implement CRM strategies to improve customer retention and lifetime value
• Analyze customer behavior and feedback to drive personalization.
• Work closely with operations to enhance in-store customer experience.
• Define KPIs for campaigns, launches, and brand initiatives.
• Monitor marketing spends and ensure optimal budget utilization.
• Track and analyze performance metrics (Engagement, CAC, footfalls, repeat rates etc) and optimize based on learnings.
• Deliver data-driven insights and recommendations to improve ROI.

Preferred candidate profile

• Experienced required : 5 to 8 yrs in marketing
• Qualification : Any gradualtion