Develop and execute integrated digital marketing strategies that include SEO, SEM, PPC, social media, email marketing, and content marketing
Collaborate with cross-functional teams to create and implement digital marketing campaigns that align with business goals and objectives
Conduct market research and analyze customer data to identify trends and insights that inform marketing strategies and tactics
Manage and optimize digital marketing campaigns, including monitoring performance metrics and adjusting strategies to meet KPIs
Create and manage social media content calendars and engage with followers to build a loyal customer base
Write and produce compelling content for various digital channels, including blog posts, emails, social media, and video scripts
Utilize marketing automation tools to create and manage email campaigns, lead generation, and lead nurturing programs
Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the companys digital presence remains competitive

Job Requirement

Bachelors degree/Post Graduation in marketing, communications, or a related field
Minimum of 3-5 years of experience in digital marketing, preferably in a B2C
Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices
Excellent written and verbal communication skills, including copywriting and editing
Experience with marketing automation tools, CRM platforms, and web analytics software
Strong analytical skills and attention to detail, with a track record of using data to inform decision-making

Manager - Digital Marketing

Job Description