Experience
10 - 12 yrs
Job Location
Chandigarh, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
ONSITE
Job Description
Role Overview
We are looking for a strategic and execution-focused Digital Marketing Manager who can translate organizational goals into high-impact digital strategies. This role requires a strong blend of performance marketing, social media, SEO expertise, and hands-on experience with AI-driven (agentic) tools and prompt-based systems to drive measurable business outcomes.
Key Responsibilities Strategy Leadership
- Understand organizational vision, revenue goals, and customer segments to design digital marketing strategies aligned with business objectives
- Lead end-to-end digital campaigns across performance marketing, SEO, and social media channels
- Collaborate with cross-functional teams (sales, product, content) to ensure alignment and execution excellence
Lead Generation Performance Marketing
- Plan and execute lead generation campaigns across paid channels (Google Ads, Meta, LinkedIn, etc.)
- Optimize campaigns for ROI, CAC, and conversion metrics
- Build scalable performance marketing frameworks and attribution models
SEO Organic Growth
- Own and drive SEO strategy (technical, on-page, off-page)
- Improve website rankings, organic traffic, and conversion rates
- Work closely with content teams to build keyword-driven content strategies
Social Media Brand Presence
- Develop and execute social media strategies across platforms
- Manage brand positioning, engagement, and community growth
- Analyze social metrics and optimize campaigns accordingly
AI, Automation Agentic Tools
- Leverage AI-driven tools, agentic workflows, and prompt engineering for campaign optimization, content generation, and automation
- Identify and implement new-age marketing technologies to improve efficiency and scale
- Stay updated with emerging AI trends and integrate them into marketing practices
Analytics Reporting
- Track, analyze, and report campaign performance using tools like Google Analytics, dashboards, and CRM systems
- Derive actionable insights and continuously optimize strategies
- Present performance reports and strategic recommendations to leadership
- 10 12 years of experience in digital marketing with a strong focus on performance marketing, SEO, and social media
- Proven track record of driving lead generation and revenue growth through digital channels
- Hands-on experience with AI tools, marketing automation platforms, and prompt-based systems (agentic tools)
- Strong understanding of analytics, attribution models, and data-driven decision-making
- Experience managing teams and agencies
- Excellent communication, strategic thinking, and problem-solving skills
Soft Skills
Preferred Qualifications Excellent communication, strategic thinking, and problem-solving skills.
- Certifications in Generative AI / Prompt Engineering (e.g., Certified Prompt Engineer , AI Prompting Fundamentals ), or equivalent hands-on experience with AI tools and agentic workflows.
- Familiarity with CRM tools (HubSpot, Salesforce, etc.)
- Exposure to marketing automation and personalization platforms
No Referrers Available
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