Manager - Digital Marketing

Role & responsibilities

PAID MARKETING

• Develop regional paid media strategies aligned with business and revenue goals.
• Allocate budgets across channels, markets, and campaigns.
• Should have platform knowledge- Meta and Google [GMB]
• Plan and execute new store launches end to end.
• Reporting and Analyze campaign effectiveness and market trends.

SOCIAL MEDIA

• Develop influencer marketing strategy for regional markets and built agencies region specific.
• Align influencer activity with brand campaigns and launches.
• Identify regional creator categories and audience segments.
• Manage ongoing relationships with influencers and talent agencies.
• Measure performance for the influencers.