Job Description
Role & responsibilities:
Key responsibilities:
1. Product roadmap
- Define and own the digital product roadmap, aligning with overall business goals
- Identify and evaluate opportunities for innovation in the automotive pre-sales, sales, and dealer communication process using digital tools and platforms
2. Pre-Sales & Omnichannel Sales Strategy
- Improve the pre-sales journey for dealers (from lead generation to conversion).
- Work on omnichannel sales strategies (online + showroom experience).
- Connect and manage aggregators and third-party platforms to increase leads and sales.
3. Dealer Portal & Engagement
- Manage and enhance the Dealer Portal as a central platform for communication.
- Build dealer communities and leadership forums for better engagement.
- Enable features for dealers to search information, connect, and chat with internal teams and partners.
4. Unified Dealer Helpdesk
- Manage a centralized helpdesk for dealer support across multiple digital tools.
- Ensure quick resolution of L1 (first level) issues raised by dealers.
- Maintain a smooth lead-to-cash process by reducing system or process issues.
- Continuously improve support processes for better dealer experience across India.
5 Project Management
- Oversee the end-to-end lifecycle of digital products, from ideation to deployment and optimization
- Define product requirements and specifications, ensuring alignment with customer needs and KPIs
- Align on milestones and timelines and ensure requirements are being delivered by internal and vendor teams
- Brief Introduction to Products / ApplicationsThe role involves managing a suite of digital products and applications that enable seamless dealer engagement and sales operations across the automotive ecosystem.
- Key platforms include the Microsoft M365 ecosystem (used for Dealer Portal and collaboration via tools such as SharePoint, Teams, and Viva Engage), LeadSquared CRM for lead management and sales funnel tracking, and Helpdesk support systems for centralized dealer issue resolution.
- These applications collectively support the end-to-end lead-to-cash journey, enhance dealer communication, and improve operational efficiency. The candidate will be responsible for optimizing these platforms, ensuring smooth integration between systems, and driving adoption and user satisfaction across dealer networks and internal teams.
Experience Level Required:
Overall Experience: 6-10 years of experience in Product Management / Digital Platforms / Enterprise Applications
Relevant Experience:
- Hands-on experience managing platforms such as Dealer Portals (M365), CRM systems (LeadSquared or similar), and Helpdesk / ticketing solutions
- Domain Exposure: Experience in automotive, retail, or dealer/distributor-driven business models preferred
Technical & Functional Skills:
- Strong understanding of CRM workflows, dealer engagement platforms, and support systems
- Experience with Microsoft 365 ecosystem (SharePoint, Teams, collaboration tools)
- Knowledge of lead management and sales funnel optimization
Stakeholder Management:
- Proven ability to work with dealers, internal teams, and external partners
KPIs of the role:
- Improved dealer engagement and portal usage
- Better lead conversion and sales funnel performance
- Faster issue resolution through helpdesk
- Increased dealer satisfaction and adoption of digital tools
No Referrers Available
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