Job Description
- Executive Hiring is looking for a Lead - Trade Marketing for an FMCG, based at Mumbai.
- Post Grad / MBA from Premiere B Scholls with 4-6 exp. in an FMCG, managing Sales / Trade Cat./ marketing.
- Will be responsible in driving Category-wise forecasting, trade spend optimization, shopper marketing strategies and lead national rollout of loyalty programs.
- Will also look after activation planning and performance tracking new launches and interventions.
- Must be analytically strong.
KRA's:
- Category Level Forecasting
- Trade Spend Optimization
- Activation effectiveness
- Plan and execute trade promotions and incentives to drive sales and market share
- Design and manage a top outlet app to improve trade engagement and execution
- Analyse responsiveness to additional support and assess ROI of trade initiatives
- New Launches
- Create GTM plans for new launches
- Regularly analyse pilot data and derive actionable insights
- Shopper Marketing focus
- Supply Planning
- In case this of interest to you, pls upload your resume mentioning CTC.
- Executive Hiring
- Marketing & Sales Leadership Search Practice
No Referrers Available
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