Lead Generation Specialist

We are looking for a resourceful Lead Generation Specialist whose sole focus is to build a consistent, high-quality pipeline of leads for our

sales team. This role owns the very top of the funnel sourcing prospects through every available channel and hands off qualified,

well-researched leads to our Business Development Executives. Success in this role is measured purely on the volume and quality of leads delivered, not on closing deals.

Key Responsibilities

1. Multi-Channel Lead Sourcing

• Generate leads through LinkedIn, cold email databases, directories, industry forums, and other online sources
• Identify and tap new lead sources beyond the usual channels (events, communities, marketplaces, referral networks)
• Build and continuously expand targeted prospect lists across assigned industries
• Monitor and capture inbound signals (website visitors, ad engagement, social interactions) as potential leads

2. Prospect Research

• Research target companies to identify the right decision-makers
• Gather relevant business information (company size, industry, current marketing setup, contact details)
• Verify accuracy and validity of contact information before handoff

3. Outreach for List Building

• Run cold email and LinkedIn outreach campaigns to build initial interest
• Use scraping tools, databases, and prospecting software to build lead lists at scale
• Test and refine outreach messaging to improve response rates

4. Lead Handoff & Quality Control

• Hand over sourced leads to the BDE team with complete, accurate information
• Tag leads by source, industry, and priority in the CRM
• Incorporate feedback from BDEs on lead quality to continuously refine sourcing approach

5. Tools, Tracking & Reporting

• Maintain and update lead data in the CRM daily
• Track number of leads generated, source-wise, on a daily/weekly basis
• Share regular reports on lead volume, source performance, and quality trends with the Sales Head

6. Target Achievement

• Meet daily/weekly targets for number of leads sourced
• Maintain a defined quality benchmark (accuracy, relevance, contactability) for every lead delivered
• Continuously improve lead-to-qualified conversion rate through better targeting

Requirements

• 2-4 years of experience in lead generation, prospecting, or research-based sales support
• Strong internet research skills and comfort with prospecting/scraping tools
• Working knowledge of LinkedIn Sales Navigator or similar tools
• Excellent written communication for cold outreach
• Highly organized with strong attention to detail
• Must be based in or willing to relocate to Bangalore

Preferred Skills

• Familiarity with lead databases and enrichment tools (Apollo, ZoomInfo, Hunter, etc.)
• Basic understanding of digital marketing/B2B industries
• Experience working closely with a sales team in a target-driven environment