We are seeking an experienced Lead Data Analyst with strong expertise in Exploratory Data Analysis (EDA) , marketing analytics , and content performance insights . The ideal candidate will drive data-driven decision-making by uncovering trends, identifying process gaps, generating actionable insights, and implementing robust data quality frameworks.

Key Responsibilities

Data Analysis & Insights Generation
Perform in-depth Exploratory Data Analysis (EDA) to identify trends, patterns, and anomalies in marketing and content data
Translate complex datasets into business insights and actionable recommendations
Analyze campaign performance, customer journeys, and engagement metrics
Create dashboards and reports to track key performance indicators (KPIs)

Process Understanding & Gap Identification
Develop a strong understanding of end-to-end marketing and content workflows
Identify inefficiencies, bottlenecks, and opportunities for optimization
Collaborate with cross-functional teams to improve data capture and process effectiveness

Data Quality & Governance
Define and implement data quality checks, validation rules, and monitoring frameworks
Ensure accuracy, completeness, and consistency of marketing data
Drive best practices in data governance and documentation

Content Analytics
Analyze performance of content assets (digital, social, campaigns, SEO, etc.)
Provide insights into content effectiveness, audience engagement, and conversion drivers
Support content strategy with data-backed recommendations

Advanced Analytics & Continuous Improvement
Apply statistical techniques and analytical methods to uncover deeper insights
Propose enhancements to analytics frameworks and reporting methodologies
Drive a culture of data-driven decision making

Core Skills

Strong experience in Exploratory Data Analysis (EDA)
Expertise in SQL , Python/R , Excel
Hands-on experience with data visualization tools ( Power BI , Tableau , etc.)
Strong analytical thinking and problem-solving skills

Domain Knowledge

6 8 years of experience in Marketing Analytics
Good understanding of Data Quality & Process Excellence , Experience defining data validation frameworks and quality checks & Strong understanding

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Lead Data Analyst Marketing

Job Description

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