Experience
7 - 10 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
Key Accounts Executive
Job Type
Not specified
Job Description
Job_Description":"
KEY RESULT AREAS
Strengthening B2B, Travel, HoReCa & Institutional sales networks.
Build long-term relationship with the customers, Vendors, Institutions/ Canteens.
Liaise effectively with key accounts to get Company & its SKUs listed in order to enhance sales.
Strengthening B2B, Travel, HoReCa & Institutional sales networks.
Build long-term relationship with the customers, Vendors, Institutions/ Canteens.
Liaise effectively with key accounts to get Company & its SKUs listed in order to enhance sales.
- Ensuring that all SKUs are listed and available in given chains.
- Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.
- Crafting new sales strategies and offers for pushing the sales
- Conduct market research to identify selling possibilities and evaluate customer needs
- Participate in negotiations and become a key player in administering contractual agreements with clients in the region Strengthening Heritage brand association & awareness in the mind of customers
Ensuring 100% fill rate, PO follow up and smooth delivery of PO.- Ensure proper placement, visibility & facing, shelf space, stock availability, stock condition (FIFO) and Hygiene of products at MRF stores/channels.
- Identify the unlisted products and follow-up for listing. Sales management (Targets, Margins, Promotions, Rentals).
Build and deploy a consumer acquisition model.
Develop and administer credit policies and ensure timely collections.
Plan/execute/support local marketing activities, such as sampling/promotions, to agreed budgets and time scales, and integrating sales efforts with other organized marketing activities, product launches and promotions.- Monitor & review the distribution/ channel marketing system/Local Buyers.
- Review & identify the business gaps and develop the sales promotional activities.
- Co-ordination with internal teams i.e., Sales, Operations, quality, Marketing etc., Proper display, merchandising and increasing shelf share of brand.
Regular update on competitor margin and activities/Launch
Initiates and follows up on new business opportunities.
Own P&L responsibility
Collaborate with the Sales & Distribution team to strategize the entry to market, while building and maintaining relations with customers (stores, marketplaces, etc.), and ensuring timely and cost-efficient fulfilment.
Identifies sales opportunities by identifying consumer requirements, defining market, forecasting projected business.
Ensure consistent product launch in all available institutional channels and ensure availability of SKUs in all geographies.
- Co-ordination with internal teams i.e., Sales, Operations, quality, Marketing etc., Proper display, merchandising and increasing shelf share of brand.
- Review & identify the business gaps and develop the sales promotional activities.
- Monitor & review the distribution/ channel marketing system/Local Buyers.
- Identify the unlisted products and follow-up for listing. Sales management (Targets, Margins, Promotions, Rentals).
- Ensure proper placement, visibility & facing, shelf space, stock availability, stock condition (FIFO) and Hygiene of products at MRF stores/channels.
- Participate in negotiations and become a key player in administering contractual agreements with clients in the region Strengthening Heritage brand association & awareness in the mind of customers
- Conduct market research to identify selling possibilities and evaluate customer needs
- Crafting new sales strategies and offers for pushing the sales
- Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.