Key Accounts Executive

Roles and Responsibilities :

• Manage and develop a portfolio of 50 direct dealer-outlets each month (with > 400 kg potential).
  • Plan and execute customized trade efforts, tailored for dealer/wholesale channel and bulk pack focus.
  • Drive penetration and growth of PVA (bulk) SKUs and larger pack sizes in the direct dealer network.
  • Build and maintain strong relationships with dealers (decision makers), ensure optimal listing, preferred placement, and stock commitment.
  • Develop outlet/ dealer-specific strategies: bulk ordering, margin structure, promotional schemes, incentives for dealers to buy and sell bulk packs.
  • Cover ~50 outlets per month: ensure frequent, quality visits, monitoring of performance, addressing stock-outs, competition, pricing & displays.
  • Monitor business performance of each outlet/dealer: volume, growth, bulk pack mix, and execute corrective actions where needed.
  • Collaborate with internal teams (trade marketing, supply chain, logistics) to ensure availability, delivery, pricing compliance, and promotional
  support for bulk packs.
  • Provide weekly/monthly reports on outlet/dealer performance, customized action plans, and trend insights from bulk segment.
  • Identify new dealer opportunities within territory, convert them into active accounts, and grow bulk volume share in the segment.