Junior Brand Communication Executive

Job Summary

As Junior Brand Communications Executive, you will play an active role in developing multimedia communications assets to implement ITC's Corporate Brand strategy. Working as part of the Corporate Brand Team, you will be responsible for creation, management, and execution of various kinds of content and design, including campaigns, AVs, corporate presentations and on-ground events and exhibitions.

Key Responsibilities

1. Create communications content for various stakeholders, with a special focus on creating corporate presentations and brochures.
2. Oversee and coordinate with multiple vendor partners for designing and content creation for communication assets
3. Brand research, trend spotting and brand performance metrics analyses.
4. Industry bench marking, competitor analysis and keeping track of the latest trends in marketing and brand communications globally.
5. Help create and follow brand guidelines, standards, and best practices across all communications channels.
6. Work closely with AV and Digital teams and contribute to creation of AVs.
7. Work closely with Events team, and supervise execution of events and exhibitions.
8. Work closely with Internal Comms team for publications and events.
9. Work on preparing presentations on different aspects of ITC
10. Build and maintain relationships with vendor partners, freelancers and agencies to expand the team's creative ecosystem.

Requirements

Qualifications

• Postgraduate or Bachelor's degree in any field, with specialisation in Communications, Journalism, Multimedia, Digital Marketing
• Knowledge of design software will be an advantage
• Experience in creating and managing creative communication assets, including ideating, planning, overseeing and executing short- and long-term projects
• Good knowledge of PowerPoint and Excel
• Knowledge of digital analytics tools and social media platforms.

Behavioral Competencies

• Strong written and verbal communication skills
• Sharp sense of creative design
• Attention to detail for error-free delivery and consistent quality
• Ability to manage, multitask and prioritize tasks to meet deadlines in a fast-paced environment
• Analytical mindset to interpret data and metrics to drive insights and decisions
• Ability to work collaboratively with cross-functional teams, external partners, and agencies
• Adaptive to changing business needs and market trends
• Enthusiastic and energetic self-starter
• Keen interest in brands, brand building and related fields.