Inside Sales Manager

Manager Inside Sales

Company: Veda Academy Location: Noida, Sector 125 Work Mode: Onsite Industry: EdTech

About the Role

Veda Academy is looking for an experienced and result-oriented Inside Sales Leader who can take complete ownership of the sales function.

This is not just a team-management role. The selected candidate will be responsible for building and executing the complete sales strategy, managing the entire lead-to-enrolment funnel, achieving monthly revenue targets, improving conversion rates and developing a high-performing sales team.

The ideal candidate should have strong experience in EdTech inside sales and should be comfortable taking direct accountability for revenue.

Key Responsibilities

Sales Strategy and Revenue Ownership

• Own the complete sales funnel from lead allocation to student enrolment.
• Develop and execute monthly, quarterly and annual sales strategies.
• Take complete ownership of revenue targets and sales performance.
• Create category-wise and counsellor-wise sales targets.
• Identify opportunities to improve lead conversion, average order value and revenue.
• Work closely with the marketing team to align campaigns with sales requirements.

Funnel and Lead Management

• Monitor every stage of the sales funnel, including lead assignment, first contact, follow-ups, counselling, demo classes, payment and enrolment.
• Define lead follow-up processes and ensure timely action on every lead.
• Improve lead-to-demo, demo-to-sale and overall lead-to-enrolment conversion rates.
• Analyse lead quality across campaigns, courses, geographies and marketing channels.
• Ensure proper lead segmentation, prioritisation and remarketing.
• Minimise lead leakage and improve the utilisation of existing leads.

Team Leadership

• Hire, train, manage and mentor Business Development Executives and Academic Counsellors.
• Set daily, weekly and monthly targets for the sales team.
• Conduct daily sales reviews, call audits, pipeline reviews and performance discussions.
• Coach team members on counselling, objection handling, follow-ups and closing.
• Develop scripts, sales pitches, WhatsApp templates and follow-up frameworks.
• Build a performance-driven culture with clear accountability.
• Create performance improvement plans for underperforming team members.

Sales Operations and CRM

• Ensure complete and accurate usage of the CRM by the sales team.
• Define lead stages, follow-up workflows, call dispositions and sales processes.
• Maintain accurate sales forecasts and revenue projections.

• Build dashboards for management reporting.
• Track team productivity, call performance, follow-ups, conversions and revenue.
• Coordinate with the product, marketing, finance and academic teams for smooth student onboarding.

Process and Automation

• Build standard operating procedures for the entire inside sales function.
• Implement automated lead distribution, reminders, follow-up sequences and remarketing workflows.
• Improve sales productivity through CRM, calling tools, WhatsApp automation and reporting systems.
• Continuously test new sales pitches, offers, demo strategies and conversion processes.
• Develop a scalable sales system that can support Veda Academys growth across multiple exam categories.

Key Performance Indicators

The candidate will be evaluated on:

• Monthly revenue achieved
• Percentage of sales target achieved
• Lead-to-enrolment conversion rate
• Connected lead-to-enrolment conversion rate
• Demo class booking and conversion rate
• Follow-up completion rate
• Revenue per sales executive
• Average order value
• Sales cycle duration
• Lead response time
• Team productivity and target achievement
• CRM compliance and forecast accuracy
• Refund and cancellation rate

Candidate Requirements

• 58 years of experience in inside sales, preferably in the EdTech industry.
• Minimum 23 years of experience managing an inside sales team.
• Proven track record of achieving significant monthly revenue targets.
• Strong understanding of lead management, counselling, follow-ups and sales closures.
• Experience working with CRM platforms and sales automation tools.
• Strong analytical, forecasting and reporting capabilities.
• Excellent communication, negotiation and leadership skills.
• Ability to work in a fast-paced, target-driven environment.
• Experience selling online courses, test preparation programmes or educational products will be preferred.
• Experience managing sales for Tier 2, Tier 3 and Tier 4 audiences will be an advantage.

What We Are Looking For

We are looking for a sales leader who:

• Takes complete ownership instead of waiting for instructions.
• Can convert strategy into daily execution.
• Is comfortable being directly accountable for revenue.
• Can build, train and scale a high-performing sales team.
• Makes decisions based on funnel data and customer insights.