Influencer Marketing Manager

Job Summary : Own end-to-end influencer campaigns for mCaffeine across Body, Face & Hair Care. This role sits at the intersection of creator strategy, content, and performance driving brand presence through influencers and translating it into real revenue

Key Responsibilities :

Campaign Management:

• Own full campaign lifecycle strategy, execution, reporting.
• Build campaigns across Instagram, YouTube & emerging platforms.
• Manage calendars, timelines, and deliverables across product categories. Influencer Identification & Relationships:
• Identify, vet, and onboard creators across nano to mega tiers.
• Build and maintain long-term relationships with creators, fostering genuine brand affinity.

Content Strategy & Briefing:

• Write insight-led briefs that translate brand goals into creator content. • Collaborate on hooks and write scripts for influencers to drive on-brand, high-performing content.
• Adapt frameworks for UGC ads, organic posts, and paid amplification.

Performance & ROI:

• Track Views, Reach, ER, EMV, CTR, ROAS, and conversion.
• Identify top content; work with performance team to scale via paid ads. • Optimise budget allocation across tiers and platforms from data.

Team & Agency Management:

• Lead in-house team and external agencies / talent partners.
• Set KPIs, review performance, and drive accountability.
• Partner cross-functionally with content, performance, brand, and product.

Skills and Qualification:

• 3-5 years in influencer marketing D2C, beauty, or personal care preferred.
• Experience managing and growing a team of influencer executives.
• Strong people management skills ability to lead, mentor, and drive accountability.
• Data-driven mindset — dashboards, reports, performance optimisation.
• Deep understanding of Meta Ads for content boosting (dark posts, whitelisting).
• Strong briefing and communication skills — brand vision creator language.

Why Join us :

• Fast-growing D2C brands with high ownership and growth potential.

• Brands loved by millions of Gen Z and Millennial consumers.

• Freedom to experiment, test bold ideas, and scale what works.

• Young, collaborative teams — open conversations, zero corporate fluff