Experience
5 - 8 yrs
Salary (CTC)
₹13L - ₹18L
Job Location
Gurugram, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
Role & responsibilities
Key Responsibilities:
- Develop and execute digital marketing strategies to strengthen premium brand presence and drive business growth.
- Lead integrated media planning and buying across Digital, OTT/CTV, Sports, and Event platforms.
- Drive end-to-end SEO strategy, including on-page, off-page, and technical SEO to improve organic visibility and website traffic.
- Manage keyword planning, content strategy, backlink development, and SEO agency performance.
- Drive D2C initiatives to achieve website traffic, ROAS, and revenue targets.
- Plan and optimize performance marketing campaigns while exploring new customer acquisition channels such as Pinterest, Affiliates, and Influencer Marketing.
- Execute customer retention campaigns through WhatsApp, CleverTap, and other CRM platforms.
- Lead full-funnel digital brand campaigns focused on premium audience segmentation, customer journey optimization, and creative innovation.
- Conduct brand research, market analysis, and campaign performance tracking to support business decisions.
Required Skills:
- 5 to 8 years of experience in Digital Marketing.
- Strong expertise in SEO (On-page, Off-page & Technical SEO).
- Hands-on experience in Digital Media Planning & Buying.
- Proven experience in D2C, Performance Marketing, and Brand Campaigns.
- Strong knowledge of Google Analytics, Google Ads, Meta Ads, Search Console, and SEO tools.
- Experience with OTT/CTV campaigns, digital analytics, and customer journey optimization.
- Excellent analytical, communication, and stakeholder management skills.
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