Experience
6 - 11 yrs
Job Location
India
Vacancy
2
Designation
Assistant Brand Manager
Job Type
Not specified
Job Description
Yatharth Group of Hospitals is looking for dynamic and result-oriented Branding professionals at AM / DM / Manager level for our units at:
Model Town, Delhi
Faridabad Sector 20
The selected candidate will be centrally managed by the Corporate Branding & Marketing Team and will be responsible for executing the branding and marketing agenda at the respective unit.
Key Responsibilities
- Execute the hospital's branding and communication strategy at the unit level.
- Plan and execute BTL activities, on-ground activations, events, campaigns, and hospital promotions.
- Coordinate with the Corporate Branding & Marketing team for campaigns and brand initiatives.
- Manage internal and external branding across the hospital premises, including signage, displays, standees, posters, digital screens, and other communication materials.
- Coordinate with creative agencies, vendors, printers, and other external partners.
- Support doctor branding, specialty promotions, CMEs, health camps, awareness campaigns, and community outreach initiatives.
- Ensure consistent implementation of the Yatharth brand identity across all unit-level touchpoints.
- Work closely with hospital departments to understand business requirements and execute relevant branding initiatives.
- Support local marketing initiatives aimed at increasing OPD/IPD footfall and specialty visibility.
- Monitor local market and competitor activities and provide insights to the Corporate team.
- Manage branding budgets, vendor performance, campaign execution, and timelines.
- Maintain regular MIS and reporting of branding activities and campaign outcomes.
Candidate Profile
- Experience: 3–8 years in Branding / Marketing / Healthcare Marketing / Advertising Agency.
- Designation Level: AM / DM / Manager
- Experience in hospital/healthcare branding and marketing will be preferred.
- Strong understanding of BTL, ATL, on-ground activations, events, and offline/online branding.
- Strong vendor and agency management skills.
- Excellent communication, coordination, creativity, and execution skills.
- Ability to work closely with both Unit teams and Corporate Branding & Marketing.
- Candidates with strong knowledge of the local market will be preferred.
No Referrers Available
There are currently no referrers available for this job. You can still apply, will let you know once there is any referrer available.
