Head of marketing

HEAD OF MARKETING - EVERYDAY CONSUMER BRANDS (FMCG)

Location: National

Function: Marketing

Industry: FMCG Everyday Consumer Brands

Experience: 1520 years

Reporting To: CEO / Group Director

ABOUT THE GROUP

We are a consumer-focused organization with a portfolio of Everyday Consumer Brands operating across multiple FMCG categories. Detailed company information will be shared during the interview process.

ROLE OVERVIEW - HEAD OF MARKETING

We are looking for a strategic and consumer-centric Head of Marketing to lead brand building and growth across our portfolio of Everyday Consumer Brands.

KEY RESPONSIBILITIES HEAD OF MARKETING

• Develop and execute overall marketing strategy
• Lead brand positioning and communication
• Drive product innovation and new launches
• Manage ATL, BTL and digital marketing initiatives
• Lead consumer insights and market research
• Manage branding, packaging and go-to-market execution
• Own marketing budgets and ROI tracking
• Collaborate cross-functionally with Sales and other teams

CANDIDATE REQUIREMENTS MARKETING

• 15–20 years FMCG marketing experience
• Strong brand building and growth experience
• Experience across ATL, BTL and digital channels
• Strong understanding of consumer insights
• Proven track record of driving successful campaigns

QUALIFICATIONS

Bachelor’s degree required; MBA preferred

WHAT WE OFFER

• High-growth opportunity
• Leadership exposure
• Fast-paced environment