Head - Content & Social Media - Fashion Business (10-15 yrs)

Hiring: Head of Content & Social Media | Premium Fashion Brand

Location: Gurgaon / Delhi NCR

About the Role

We are looking for a visionary and culturally connected Head of Content & Social Media to define the voice, identity, and digital presence of a premium-to-luxury fashion brand.

This is a brand-building leadership role focused on content, storytelling, social influence, and community creation rather than performance marketing or digital commerce.

The ideal candidate is a content-first leader who understands fashion, culture, trends, creators, and consumer behavior.

You should possess the ability to transform a brand into a digital phenomenon through compelling storytelling, engaging content ecosystems, and strong creator collaborations.

This role will own the brand narrative across all social channels and lead the development of a content engine that drives awareness, aspiration, engagement, and brand love.

Key Responsibilities

Content Strategy & Brand Storytelling

- Define and lead the overall content vision, brand voice, and storytelling strategy across digital platforms.

- Build a distinctive and culturally relevant content identity that strengthens brand positioning.

- Develop annual and seasonal content strategies aligned with product launches, campaigns, and business objectives.

- Create compelling narratives that resonate with fashion-conscious consumers and lifestyle audiences.

- Ensure consistency in brand communication across all customer touchpoints.

Social Media Leadership

- Own and drive the brand's social media strategy across Instagram, YouTube, Pinterest, and emerging platforms.

- Build a highly engaged digital community and strengthen brand affinity through innovative content initiatives.

- Drive follower growth, engagement, shareability, and organic reach.

- Monitor social trends, platform shifts, and cultural moments to keep the brand relevant and ahead of competitors.

- Develop platform-specific content strategies to maximize audience engagement.

Creator & Influencer Strategy

- Build and nurture relationships with creators, influencers, stylists, fashion personalities, and industry tastemakers.

- Develop creator-first campaigns that amplify brand storytelling and cultural relevance.

- Identify emerging creators and establish long-term partnerships.

- Drive influencer collaborations, content partnerships, and brand advocacy programs.

Creative Direction & Content Production

- Lead the conceptualization and execution of photo shoots, video content, social campaigns, and brand storytelling initiatives.

- Collaborate with photographers, stylists, content creators, production houses, and creative agencies.

- Ensure content quality aligns with premium and luxury brand standards.

- Oversee content calendars, production schedules, and creative workflows.

Community Building & Brand Culture

- Build a loyal community around the brand through meaningful engagement and authentic storytelling.

- Create content that sparks conversations, encourages user-generated content, and strengthens customer relationships.

- Drive initiatives that position the brand at the intersection of fashion, lifestyle, and culture.

Team Leadership & Stakeholder Management

- Build and lead a high-performing content and social media team.

- Collaborate closely with marketing, merchandising, creative, design, and leadership teams.

- Manage external agencies, creators, production partners, and social media collaborators.

- Establish content processes, governance frameworks, and performance benchmarks.

Required Skills & Experience:

- 10-15 years of experience in Content Marketing, Social Media, Brand Communications, Creative Strategy, or Digital Brand Building.

- Strong experience within Fashion, Luxury, Lifestyle, Beauty, Retail, or Consumer Brands.

- Proven track record of building and scaling brand presence on Instagram and other social platforms.

- Demonstrated success in creating viral content, high-engagement campaigns, and culturally relevant storytelling.

- Deep understanding of fashion trends, consumer behavior, creator ecosystems, and digital culture.

- Strong creative instincts combined with strategic thinking.

- Experience managing creators, influencers, agencies, and content production teams.

- Excellent communication, presentation, and leadership skills.

Preferred Experience:

- Experience working with premium, luxury, designer, or fashion-forward brands.

- Strong personal or professional presence on Instagram and social platforms.

- Experience building social communities from early stages to significant scale.

- Understanding of content analytics, audience insights, and social listening tools.

Ideal Candidate:

We are looking for someone who lives and breathes content, understands culture before it becomes mainstream, and knows how to turn brands into communities.

The ideal candidate is a storyteller, creator strategist, and brand builder who can make a fashion brand relevant, aspirational, and impossible to ignore across social platforms