Head - Analytics - D2C (5-15 yrs)

About the Role:

Build the brain of the business. As Head of Analytics, you'll turn data into the decisions that drive growth owning everything from the data stack and reporting layer to the insights that shape marketing spend, inventory, pricing and product. You set the data strategy, build the function and team, and become the source of truth the founders and leadership lean on.

This is a foundational, build-from-scratch role: you'll stand up the infrastructure, define the metrics that matter, and make data a habit across Growth, Brand, Product and Operations.

This is you if: you're equally comfortable architecting a data pipeline and presenting a sharp insight to founders; you've built or scaled an analytics function in a high-growth consumer business; you obsess over the decision the data drives, not just the dashboard; and you want the ownership of building it your way, not inheriting someone else's stack.

What You'll Do:

Data Strategy & Leadership:

- Own the company's analytics vision, roadmap and single source of truth.

- Define the metrics, KPIs and reporting cadence the business runs on.

- Be the go-to thought partner for founders and leaders on any data-driven decision.

Business & Growth Analytics:

- Turn data into actionable insight across acquisition, retention, pricing, margin and inventory.

- Build models for cohort behaviour, LTV, CAC, contribution margin and channel profitability.

- Identify opportunities and risks before they show up in the P&L.

Marketing & Performance Analytics:

- Measure and optimise marketing spend across channels - attribution, ROAS, incrementality.

- Partner with Growth to test, read and scale what works.

Customer & Retention Analytics:

- Understand who buys, why they come back (or don't), and what drives loyalty.

- Build segmentation and retention insight that feeds brand, product and CRM.

Operations & Supply Analytics:

- Support demand forecasting, inventory health and operational efficiency with the right data and models.

- Partner with Ops/Supply Planning on the numbers behind availability and working capital.

Data Infrastructure & Tooling:

- Build and own the modern data stack - pipelines, warehouse, BI and reporting layer.

- Ensure data quality, governance and a clean, trusted reporting foundation.

Team Building:

- Hire, build and lead the analytics/data team as the function grows.

- Set the standard for rigour, clarity and business impact.

What We're Looking For Must-Have:

- 6-10 years in analytics / data / business intelligence, with experience leading or building a function.

- Proven track record turning data into decisions that moved the business in D2C, e-commerce, consumer or retail.

- Strong technical foundation advanced SQL, data modelling, and comfort with a modern data/BI stack.

- Sharp business and commercial sense you connect numbers to growth, margin and strategy.

- Excellent communicator who can translate complexity into a clear recommendation for founders.

- Comfortable building infrastructure, process and team from scratch in a lean, fast-moving startup.

- Hands-on and strategic in equal measure.