Job Description
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Drive and optimize global mobile marketing campaigns across Facebook, Google, Unity, Apple, Ironsource and other programmatic/non-programmatic networks
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Identify targeting segmentation and creative solutions to improve acquisition performance
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Rapidly acquire and retain new users through an aggressive and entrepreneurial approach of constantly experimenting, measuring and iterating all possible forms of optimizations including creatives, targeting, channels etc.
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Implement data-led acquisition and growth strategies, Continually improve upon growth metrics as decided at a strategic level
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Work closely with product team to optimize conversion rates and product metrics across channels
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Uncover creative, non-traditional and new methods of acquiring users
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Oversee campaign management and reporting, including in-depth analytics of ROI
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Manage ASO for Hitwicket Superstars ensuring the organic users grow exponentially through search, explore and other organic avenues
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Come up with creative ways of increasing revenue across both products through product features and partnerships
Required Skills
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4 yrs of marketing experience, preferably in D2C mobile
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Hands-on campaign management experience within Performance Marketing
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Experience in scaling acquisition strategies geographically
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Strong analytical skills and experience working in metrics-based product
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A genuine interest in social, gaming, analytics, and advertising is a big plus!
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Passion for problem-solving: You are able to seek new, unfamiliar, and possibly daunting problems—to break them down into manageable bits and solve them
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Experience working in fast-paced environment
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SQL and/or Programming Experience is a plus
No Referrers Available
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