Experience
4 - 5 yrs
Job Location
Bengaluru, India
Vacancy
1
Designation
Content Specialist
Job Type
ONSITE
Job Description
The Growth Content Specialist immediate focus is to revamp our website and refresh lifecycle communications. You will also own structured lead generation activities, improve conversion across the funnel, and cross function with other teams. The content you produce should be clear, friendly, and capable of tasteful humor when appropriate.
SmartQ is redefining how the world experiences food. As a next-generation food-tech innovator, we solve real operational challenges through empathy-led insights and powerful technology. Our mission is clear: to elevate everyday dining into a seamless and meaningful experience.
1) Existing channel optimization and Content strategy
- Develop audiencefirst content that powers B2B outreach and improves discoverability across search and emerging AI surfaces.
- Lead the endtoend website content overhaul: define page objectives, set the information architecture, write headlines and body copy, and build conversionfocused CTAs.
- Systematize lifecycle outreach with reusable templates, message variants, and sequencing, and implement CRMbased automations to reduce manual effort and improve followup SLAs.
2) Experiment new channels
- Propose and run lightweight tests to reach decision makers through referrals, relevant partnerships, paid and communityfirst approaches.
- Pilot small paid initiatives only where there is a clear hypothesis and success metric.
3) Dashboard, analytics, and collaboration
- Maintain dashboards that track leads, pipeline impact, and key funnel metrics.
- Partner with sales for timely lead status updates and feedback loops.
- Collaborate with design and campaign teams to deliver on goals and timelines.
Qualifications
- 4 to 5 years of experience in B2B growth with hands-on content experience.
- Excellent writing, editing, and proofreading with strong attention to detail. Ability to adapt tone by audience and channel
- Familiarity with SEO, Growth fundamentals, LinkedIn marketing, Email Campaigns, Wati, CRM basics, driving communities, events.
- Comfortable working cross-functionally and owning outcomes.
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