Job Description
About the Role
Autocar India is India's oldest and most trusted automotive media brand, now operating as a full-stack digital product. We are building a product that does more than publish content — it guides users through the entire new car buying journey, from discovery to decision.
We are looking for a Group Product Manager to lead the commercial product function at autocarindia.com — owning how users find us, how they engage with our content, how they move toward a purchase decision, and how we generate revenue from that intent.
This is a senior IC + people manager hybrid role. You will own the product roadmap across acquisition, conversion, and monetization, manage and grow a team of PMs, and be the primary product voice in conversations with engineering, editorial, ad sales, and business leadership.
Location
Job location : Sector 48, Gurgaon
What You Will Own
Acquisition & Discovery
- Organic search, Google Discover, and emerging AI-driven traffic channels
- Content discoverability — article architecture, page performance, structured data
- Growing qualified monthly sessions from editorial and structured content surfaces
Conversion
- The full funnel from content engagement to lead: vehicle pages, lead forms, comparison tools, recommendation surfaces
- Soft conversion mechanics: shortlisting, pre-launch interest capture, re-engagement
- Lead volume and lead quality as core KPIs
Revenue
- Programmatic advertising: header bidding, yield optimization, floor pricing, AMP monetization
- Native and branded content formats: OEM placements, co-branded finance and insurance widgets, sponsored editorial integrations
- New transaction-based revenue models in active market pilot
Who You Will Work With
- Your PM team: Manage and grow a team of PMs across your areas of ownership
- Engineering: Sprint planning and delivery with the Autocar tech team
- Editorial: Alignment on content strategy that drives traffic and conversion
- Ad Sales & Revenue Operations: On native ad formats, OEM partnerships, and dealer networks
- Analytics: Data-driven roadmap prioritization using funnel metrics
What We Are Looking For
Must Have
- 6–9 years of product management experience, with at least 2 years managing PMs
- Demonstrated ownership of a revenue-generating digital product (media, marketplace, or fintech)
- Strong command of SEO and content product thinking — you understand how search algorithms, structured data, and page performance affect traffic
- Experience with programmatic advertising products or willingness to learn fast
- Comfortable with data — can pull your own numbers and reason from them, not just read dashboards
- Sharp instinct for conversion — you think about every surface as a potential intent signal
Good to Have
- Experience in automotive, real estate, or any high-consideration purchase category
- Exposure to CRM, messaging-based lead nurturing, or voicebot products
- Understanding of native advertising and OEM co-marketing formats
- Experience scaling a transactional product from pilot to market
Keywords
No Referrers Available
There are currently no referrers available for this job. You can still apply, will let you know once there is any referrer available.
