Graphic Designer

We are looking for a creative and detail-oriented Graphic Designer & Video Editor to create high-quality visuals and videos for our D2C e-commerce business. The role involves designing website banners, product creatives, social media content, marketplace assets, email creatives, and high-performing ad creatives while ensuring brand consistency and timely delivery.

Key Responsibilities

Graphic Design

• Design social media posts, reels covers, carousels, and promotional creatives.
• Create website banners, homepage creatives, landing page visuals, category banners, and offer banners.
• Design e-commerce assets including product pages, A+ content, product infographics, comparison charts, and lifestyle creatives.
• Create marketplace creatives for Amazon, Flipkart, Blinkit, Zepto, Tata 1mg, etc.
• Design emailers, WhatsApp creatives, blog banners, and web graphics.
• Develop brochures, flyers, standees, packaging mockups, and print collaterals whenever required.
• Ensure all creatives follow brand guidelines and maintain a premium visual identity.

Video Editing

• Edit Instagram Reels, YouTube Shorts, Meta Ads, and promotional videos.
• Create product demo videos, recipe videos, testimonial videos, UGC edits, and educational content.
• Add motion graphics, subtitles, trending transitions, hooks, sound effects, and animations.
• Optimize videos for different digital platforms and advertising formats.

E-commerce & Performance Marketing

• Create conversion-focused creatives for Meta Ads and Google Ads.
• Design offer banners for website campaigns, seasonal sales, product launches, and promotions.
• Prepare creatives in multiple dimensions for websites, marketplaces, and paid campaigns.
• Work closely with the performance marketing team to improve CTR, engagement, and conversions through creative optimization.

Creative Planning & Collaboration

• Understand campaign briefs and marketing objectives before designing.
• Research industry trends, competitor creatives, and latest social media formats.
• Suggest creative concepts and campaign ideas proactively.
• Coordinate with the content, SEO, social media, and performance marketing teams.
• Incorporate feedback efficiently while maintaining quality and timelines.

Required Skills

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• Canva
• CapCut (or equivalent editing software)
• Strong understanding of typography, color theory, layouts, branding, and UI aesthetics.
• Knowledge of e-commerce design principles and marketplace requirements.
• Familiarity with AI-powered creative tools is an added advantage.

Key Performance Indicators (KPIs)

• Timely delivery of all assigned creatives.
• High first-draft approval rate with minimal revisions.
• Premium-quality website, e-commerce, and marketing creatives.
• Trend-based, engaging, and conversion-focused videos.
• Consistent adherence to brand guidelines.
• Effective collaboration with cross-functional teams.
• Ability to manage multiple projects while meeting deadlines.

Preferred Qualifications

• Bachelor's degree or diploma in Graphic Design, Multimedia, Visual Communication, or a related field.
• 24 years of experience in graphic design and video editing.
• Experience working with D2C brands, e-commerce businesses, or healthcare/nutrition brands is preferred.
• Strong portfolio showcasing social media, website, e-commerce, and advertising creatives.

Expectations

• Creative mindset with a marketing-first approach.
• Strong attention to detail and quality.
• Ability to work in a fast-paced environment.
• Ownership of deliverables and proactive communication.
• Openness to feedback and continuous learning.
• Stay updated with the latest design, video, AI, and social media trends.